Head of Creative Strategy

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead and develop CDM’s Creative Strategy function by establishing methodologies, standards, and an operational framework for researching, ideating, testing, learning, and scaling creative initiatives.

• Oversee Senior Creative Strategists and the Performance Creative Manager.

• Create systems that convert customer, market, and performance data into actionable creative strategies.

• Establish a cross-account learning system that allows wins, losses, hypotheses, and insights to accumulate across the portfolio.

• Set and uphold the strategic and creative quality standards within the department.

• Ensure that Creative Strategy and Creative Execution grow in tandem through quality, capacity, velocity, prioritization, and feedback mechanisms.

• Develop testing frameworks, briefing standards, and learning loops.

• Create training resources, playbooks, and frameworks for Media Buyers and Creative teams.

• Implement AI-enabled workflows for research, analysis, creative intelligence, and decision-making processes.

• Collaborate with Paid Social, CRO, Paid Search, Client Success, and leadership teams.

• Link creative decisions to business outcomes, including Creative Win Rate, CPL, CPS/CPD, lead quality, COM, and account growth.

• Recruit and nurture future talent in Creative Strategy.

• Success is defined by the introduction of innovative creative ideas, enhancing evidence-based iterations, improving briefs and recommendations, sharing insights across accounts, adopting AI-supported workflows, and creating a scalable creative-strategy engine.

⛳️ Requirements

• Demonstrated experience in leading creative strategy or performance creative initiatives.

• Experience in building or scaling teams, departments, or operational systems.

• Strong understanding of performance marketing and commercial principles.

• Robust background in direct response and consumer psychology.

• Proven experience in developing creative testing frameworks, learning systems, and standards.

• Experience managing strategists and/or creative production teams.

• Exceptional cross-functional leadership skills and the ability to drive team-wide adoption.

• Strong comprehension of AI and its application across team dynamics rather than in isolation.

• Capability to operate at a portfolio level while ensuring high account-level creative quality standards.

• Clear and decisive communication skills with the ability to simplify complex concepts and translate strategy into actionable steps.

• Nice to have: experience in lead generation or high-ticket services.

• Nice to have: familiarity with home improvement sectors.

• Nice to have: knowledge of CRO and landing-page testing methodologies.

• Nice to have: experience in UGC, founder-led, or spokesperson-led creative projects.

• Nice to have: hands-on experience with editing or design tools.

🏝️ Benefits

• Competitive base salary plus performance-based bonuses.

• Flexible remote working options with opportunities for in-person collaboration (Vaughan, ON).

• Group Benefits including Medical, Dental, Vision, and RRSP/401k Plan with matching contributions, among others.

• Company-provided MacBook computer.

• Budget for home office setup and delivery of Clever merchandise to help you get started.

• Work Abroad Policy.

• Opportunity to shape and enhance a high-performing Client Success team.

• A culture centered on performance and respect, where exceptional work emerges from a blend of extreme ownership, accountability, and collaboration.

• Reasonable accommodations provided during the recruitment and selection process.