Head of Creative

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take charge of maintaining the creative quality standards across both copy and design for all deliverables, overseeing creative QA and feedback processes.

• Guide, mentor, and cultivate the copywriting and design teams as a cohesive creative unit, managing approximately six creatives.

• Craft high-impact campaign and flow copy for two to three client accounts.

• Collaborate with the senior design lead to ensure alignment between copy and design, translating retention strategies into revenue-generating creative work.

• Establish and uphold copy systems, brand voice documentation, and creative standard operating procedures (SOPs).

• Influence the use of AI throughout the creative workflow from ideation to execution.

• Manage hiring, client assignments, and performance evaluations across both departments.

• Build a talent pool of senior copywriters.

• Conduct departmental meetings and report on creative key performance indicators (KPIs) to leadership.

⛳️ Requirements

• Demonstrated experience as a copywriter with a portfolio showcasing the ability to effectively convey a brand's voice.

• Background in leading creative teams within an agency environment, preferably in email marketing, retention, or DTC e-commerce.

• Strong design insight and capability to articulate conversion challenges to designers in a clear manner.

• In-depth knowledge of lifecycle email and SMS marketing, including welcome, win-back, and post-purchase sequences.

• Proven practical experience utilizing AI tools in a creative process.

• Outstanding written and verbal communication skills in English; native or near-native professional proficiency required.

• Familiarity with or the ability to quickly learn Klaviyo, Figma, Slack, ClickUp, and Loom.

• Capacity to work full-time in alignment with Eastern Standard Time (EST).

• Must reside in LATAM.

🏝️ Benefits

• Competitive salary in USD.

• Paid time off (PTO).

• Fully remote work environment.