Head of Creative

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the Performance Design department, taking charge of its creative vision and quality standards.

• Ensure that creative outputs meet both craft and conversion benchmarks.

• Review and enhance creative work across various formats including paid social, display, video, and landing pages.

• Develop systems and workflows that support exceptional client creative results.

• Ensure that campaigns are conducted and tested for learning purposes rather than treating them as isolated advertisements.

• Collaborate with senior leadership to refine Directive's creative processes in alignment with DiscoverabilityOS.

• Lead, mentor, and nurture designers, project managers, and motion contractors.

• Establish clear expectations, promote accountability, and cultivate a high-performance creative culture.

• Identify avenues for growth and invest in the professional development of the team.

• Collaborate with paid media and client success teams to ensure that creative decisions are data-driven.

• Represent the department during new business pitches, cross-selling opportunities, and client discussions.

• Hold monthly meetings with clients to review quality and performance results.

• Clearly communicate the strategic business value of Performance Design.

• Manage the department's P&L, budgets, staffing, technology investments, margins, and resource allocation.

• Ensure that the department meets its monthly revenue targets and direct margin objectives.

• Champion the integration of AI creative tools and incorporate emerging technologies into production workflows.

• Foster relationships with the team and internal stakeholders to identify methodological and workflow gaps, enhancing department output.

⛳️ Requirements

• A minimum of 5 years of experience in creative roles within performance marketing, paid media, or growth-oriented agency settings.

• Demonstrated success in managing creative teams while balancing quality with business results.

• Comfortable presenting departmental strategies and financial forecasts to VPs and CMOs.

• Strong comprehension of how a creative department functions as a business entity.

• Direct experience in managing or having insight into P&L, margins, and resource allocation decisions.

• Practical experience with AI creative tools, including generative imaging, AI-driven video, design analytics, or comparable technologies.

• Experience in integrating AI into actual production workflows.

• Familiarity with platforms such as EyeQuant, Creatify, or Superside is an advantage.

• Excellent communication skills and a strong executive presence.

• Proven history of building trust with creative professionals and senior leadership.

• Current, permanent work authorization in the country of residence, including Canada, Mexico, or the UK.

• Reliable setup, high-speed internet connection, and a professional working environment capable of running Adobe Creative Suite and video production software.

• Ability to remain stationary for extended periods while operating design and video software on Mac or PC.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans, along with disability and life insurance coverage for you and your family.

• Fully employer-funded plan for you and a 50% employer contribution for dependents.

• Access to certified therapists via Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Fertility support provided through Carrott.

• Thousands of virtual workouts available through Aaptiv.

• Complimentary One Medical membership for primary and virtual healthcare.

• Unlimited paid time off (minimum of 2 weeks).

• Paid company holidays.

• Birthday leave.

• End of Year Recharge (closed from December 24 to January 1).

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonuses based on tenure.

• Remote-first, fully virtual work arrangement from a home office.