Head of Consumer Product Marketing – Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the comprehensive product marketing strategy for Empower Personal Wealth.

• Direct the planning and execution of go-to-market strategies for consumer financial products and services.

• Create narratives that resonate with consumers throughout their financial journeys.

• Ensure Empower’s brand positioning and value proposition are integrated across all products and touchpoints.

• Formulate phased strategies for product launches and go-to-market initiatives.

• Collaborate with leaders from Product, Sales, Finance, Marketing, Operations, Customer Experience, and Growth Marketing.

• Assist in portfolio rationalization and conduct cost-benefit analysis.

• Define metrics for product performance and report on adoption, penetration, market share, asset growth, and new-account growth to executives.

• Develop strategies for customer engagement, retention, and loyalty.

• Maintain consumer claims, proof points, and social validation.

• Prioritize the annual calendar for consumer marketing campaigns.

• Provide insights on competitive intelligence, benchmarks, trends, customer insights, and emerging technologies.

• Manage and refine customer personas and segmentation strategies.

• Establish and monitor measurable commercial outcomes.

• Build, lead, develop, and transform a high-performing product marketing team.

• Advance product marketing towards strategic initiatives that strengthen market position, brand perception, commercialization, and customer understanding.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience.

• Over 20 years of marketing experience.

• Proven track record of successfully bringing consumer products and services to market.

• Experience in product marketing, go-to-market strategies, commercialization, positioning, messaging, packaging, and product-market fit.

• In-depth knowledge of financial services, wealth management, investment products, financial planning, and brokerage solutions.

• Expertise in translating consumer behaviors related to money, financial planning, investing, and wealth management into marketing strategies.

• Demonstrated success in achieving measurable market-share growth and commercial results.

• Experience with product adoption, market penetration, asset growth, and new-account growth.

• Proven ability to lead complex cross-functional initiatives and influence senior leaders within a matrixed organization.

• Skillful in developing sales and marketing narratives and conveying complex value propositions to consumers.

• Experience in creating customer engagement, retention, and loyalty programs.

• Proficient in utilizing market research, competitive intelligence, customer insights, and segmentation.

• Familiarity with customer personas and segmentation strategies.

• Experience in leading, managing, developing, and transforming product marketing teams and capabilities.

• Knowledge of current marketing technologies, emerging trends, and AI-enabled go-to-market practices.

• Experience in applying artificial intelligence tools or capabilities within product marketing or go-to-market processes.

• Exceptional skills in executive communication, stakeholder management, cross-functional leadership, and influence.

• MBA or other relevant advanced degree preferred as a differentiator.

• Direct experience in financial services, wealth management, investment management, retirement, brokerage, or related consumer financial products is a differentiator.

• Experience in large-scale consumer businesses or complex regulated environments is a differentiator.

• Experience in marketing financial products across various life stages, wealth tiers, or investment segments is a differentiator.

• Experience in launching and scaling consumer financial products or digital wealth management offerings is a differentiator.

• Experience in developing AI-enabled marketing, personalization, segmentation, customer insights, or go-to-market capabilities is a differentiator.

• For remote positions, reliable high-speed fiber, cable, or DSL internet with a wired connection and a minimally disruptive home workspace are required.

🏝️ Benefits

• Medical, dental, vision, and life insurance.

• Retirement savings plan – 401(k) with generous company matching contributions (up to 6%).

• Access to financial advisory services.

• Potential for company discretionary contributions.

• A broad investment lineup.

• Tuition reimbursement of up to $5,250 per year.

• Business-casual work environment, including the option to wear jeans.

• Generous paid time off from the start.

• Ten paid company holidays and three floating holidays each calendar year.

• Paid volunteer time of 16 hours per calendar year.

• Paid parental leave.

• Paid short- and long-term disability.

• Family and Medical Leave (FMLA).

• Business Resource Groups (BRGs).

• Reliable high-speed internet and a wired connection are required for remote work.

• Necessary computer equipment will be provided.