Head of Channel Strategy

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Lead research efforts into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.

• Synthesize insights from customer interviews, market research, search behavior, and campaign data into strategic recommendations.

• Map the B2B buying journeys, identifying decision points, barriers, and opportunities.

• Oversee integrated strategic planning that aligns audience insights, messaging, paid media, performance creative, and conversion experiences with client growth goals.

• Define target audiences, positioning, messaging priorities, channel roles, and sequencing.

• Collaborate with specialists in paid media, design, copy, landing page development, and analytics across paid search, paid social, display, and video platforms.

• Implement DiscoverabilityOS™ principles within Performance Marketing initiatives.

• Create strategic and creative briefs.

• Facilitate planning workshops and collaborative working sessions.

• Assess concepts and plans against established strategic briefs.

• Own the strategic planning direction for assigned Performance Marketing projects.

• Present research findings, recommendations, and integrated plans to clients and senior stakeholders.

• Lead the development of strategic narratives for pitches and opportunities for account expansion.

• Foster alignment across teams and clients while documenting strategic decisions and trade-offs.

• Translate business objectives into measurable frameworks and learning priorities.

• Analyze performance metrics across engagement, conversion, lead quality, pipeline, and revenue.

• Develop test-and-learn plans and propose evidence-based adjustments.

• Consider budget, scope, and delivery constraints in all planning activities.

• Utilize AI and research tools to synthesize insights, conduct competitive analysis, and enhance planning efficiency.

• Validate AI-generated outputs while safeguarding confidential client information.

• Establish planning standards, mentor colleagues, and enhance strategic quality.

⛳️ Requirements

• Extensive experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-oriented business.

• Proven track record of managing complex client strategies.

• Portfolio showcasing strategic leadership, audience insights, performance marketing briefs, coordinated channel plans, and measurable business outcomes.

• Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategies.

• Ability to independently lead planning engagements, advise senior client stakeholders, and mentor colleagues while remaining actively involved in research and briefing.

• Strong understanding of the interplay between brand, demand generation, and customer experience in driving business growth.

• Capacity to link marketing recommendations to commercial priorities, budgets, and feasible execution plans.

• Confidence in interpreting both quantitative and qualitative evidence, distinguishing meaningful signals from vanity metrics.

• Practical experience with research, audience intelligence, analytics, and planning tools.

• Ability to use AI responsibly for research and synthesis while exercising independent judgment and validating sources.

• Comfort in interpreting campaign reports and collaborating with analytics specialists to establish measurement and learning plans.

• Strong storytelling skills, capable of transforming complex information into clear insights, strategic narratives, and actionable briefs.

• Proficient in facilitation across clients, performance creative practitioners, paid media specialists, analytics teams, and senior leadership.

• Excellent organization and prioritization skills, capable of managing multiple planning workstreams in a dynamic environment.

• Must be a permanent resident of Canada with established, current Canadian work authorization.

🏝️ Benefits

• Comprehensive medical, dental, vision plans, disability, and life insurance coverage for you and your family.

• Employer-paid plan covering 100% of your costs and a 50% employer contribution for dependents (US, CAD, MX).

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Thousands of Aaptiv virtual workouts available.

• Complimentary One Medical membership for both primary and virtual care.

• Unlimited paid time off (minimum of 2 weeks).

• Paid company holidays.

• A day off on your birthday.

• End of Year Recharge (company closure from December 24 to January 1).

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure that scales in amount over time.

• Annual company-wide retreat.