Head of Brand – Creative

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Golden Child's brand positioning, visual identity, and voice.

• Spearhead the rebranding initiative across all customer interactions.

• Establish creative benchmarks for design, photography, film, and written content.

• Oversee the creative development for food packaging, shipping materials, and the overall receiving and serving experience.

• Collaborate with Product, Operations, and packaging experts from the initial concept to production.

• Design packaging systems for new products and future retail opportunities.

• Provide direction for merchandise and mealtime accessory design.

• Create editorial and content strategies focusing on food, veterinary nutrition, and the companionship between people and their dogs.

• Develop recurring content formats, such as culinary and nutrition films, as well as owner-and-dog portraits.

• Convey technical knowledge in a way that is relatable while ensuring nutritional accuracy.

• Plan long-form films and shorter edits tailored for social media, websites, emails, and paid advertising.

• Direct campaign concepts and creative execution for relaunches, product rollouts, customer acquisition, and retention strategies.

• Collaborate with the Growth team to develop and test advertising strategies, refining creative based on performance insights.

• Adapt brand stories into channel-specific materials, including product pages, customer education, and lifecycle communications.

• Shape programs and collaborations with creators and tastemakers.

• Guide partner briefs, content ideas, gifting strategies, and campaign integration.

• Identify potential partnerships in food, hospitality, fashion, beauty, and wellness sectors.

• Lead creative concepts and brand representation for pop-up events, dinners, kitchen visits, and other gatherings.

• Organize pre-event and post-event content as well as customer follow-up strategies.

• Collaborate with Growth and Operations on goals, budgets, and production needs.

• Build and manage a streamlined internal creative team, alongside freelancers, agencies, and production partners.

• Oversee creative briefs, production budgets, timelines, and deliverables.

• Establish a dependable early-stage creative production process.

• Direct photography and video production, managing everything from concept to casting, crew selection, location scouting, post-production, and rights management.

• Assess which capabilities should be developed internally versus those to be sourced externally.

• Engage closely with the CMO, founding team, Growth, Culinary, Veterinary Nutrition, Product, and Operations teams.

⛳️ Requirements

• Minimum of 8 years' experience in brand and creative roles.

• Proven leadership experience managing a multidisciplinary team or significant creative initiatives.

• A portfolio showcasing a unique perspective and robust execution in areas such as brand identity, packaging, campaigns, photography, film, and digital media.

• Experience in building or evolving a consumer brand, preferably within the food, beverage, beauty, wellness, fashion, or other design-oriented sectors.

• Strong art direction and storytelling capabilities.

• Ability to provide clear, constructive feedback on design and written content.

• Experience overseeing the production of packaging or other physical brand materials.

• Proven track record in commissioning and producing photography and video content.

• Solid understanding of production budgets and the impact of decisions on final outputs.

• Familiarity with paid creative initiatives and collaboration with a Growth team.

• Experience in managing both internal creative teams and external collaborators.

• Comfortable developing concepts and remaining engaged through to final execution.

• Resourceful, decisive, and motivated by building in an early-stage environment.

• Interest in food, design, and the bond between dogs and their owners.

• A portfolio submission is required, including an explanation of the applicant’s role in the showcased work.

🏝️ Benefits

• Commitment to a diverse and inclusive workforce.

• Equal opportunity employment.

• Opportunity to submit a portfolio (this is an application requirement, not a benefit).