Head of Brand and Creative

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and manage Proof's brand platform, encompassing its purpose, personality, voice, and trust promise.

• Collaborate with the Director of Product Marketing to develop brand architecture for the platform, VDC, notarization, and agentic authorization.

• Spearhead brand evolution or refresh initiatives as necessary.

• Take ownership of the brand system and guidelines, which include logo, color, typography, iconography, illustration, photography, motion, and data visualization.

• Partner with the Head of Demand Content and Director of Communications to establish tone-of-voice guidelines.

• Create a self-service brand hub and template library.

• Lead the creative concept development and execution for campaigns, product launches, and brand moments.

• Oversee design for proof.com, digital advertising, sales materials, presentations, videos, social media, and event environments.

• Manage intake, prioritization, review, and approval workflows.

• Oversee creative budgets, agencies, and freelancers.

• Establish metrics for brand health and conduct relevant research.

• Ensure brand consistency across marketing, sales, partners, and co-marketing efforts.

• Collaborate with Product Design to ensure cohesive brand representation between product and marketing.

• Travel occasionally for Proof Summit, team on-site meetings, industry events, and customer or partner engagements.

⛳️ Requirements

• 10+ years of experience in brand and creative roles.

• 4+ years leading brand or creative teams in a B2B technology, fintech, or security company, or relevant senior agency experience with comparable brands.

• A portfolio showcasing brand systems and campaigns that clarify and distinguish complex or trust-centric products.

• Proven experience in leading a brand refresh or developing new brand architecture during a company's category expansion.

• Strong creative direction skills spanning design, copy, video, and motion.

• Willingness to engage hands-on as needed.

• Ability to align executives on creative decisions and articulate the business rationale behind brand choices.

• Familiarity with AI-assisted creative workflows and modern tools such as Figma, Adobe CC, and Webflow.

• Experience in building brands within financial services, payments, or identity sectors.

• Background encompassing both B2B enterprise and consumer-facing touchpoints.

🏝️ Benefits

• Medical, dental, and vision benefits.

• Life insurance and long and short-term disability coverage.

• 401k Plan with a 4% match, starting on your hire date.

• Unlimited Sick and Vacation time.

• 14 paid company holidays.

• 12 weeks of paid parental leave.

• 4-week sabbatical after 5 years of continuous full-time employment.

• Health Reimbursement Arrangements for fertility and gender affirmation.

• Lunch on Proof through Grubhub credit.

• Monthly work-from-home stipend.

• Professional development credit.

• Monthly reimbursement for wellness activities.

• Discretionary bonus typically awarded annually.

• Equity options.