Head of B2B Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the upcoming phase of B2B expansion by enhancing revenue and establishing a sustainable sales framework.

• Develop and manage a high-performing B2B sales team focused primarily on foodservice channels.

• Oversee the entire sales funnel from identifying target markets and generating qualified leads to closing deals, expanding accounts, and ensuring repeat revenue.

• Propel B2B growth across foodservice, retail, institutional, and distribution sectors.

• Formulate and implement a sales strategy aimed at achieving a credible pathway to $100 million in revenue.

• Prioritize channels, customer segments, and accounts based on revenue potential, profitability, sales cycle duration, and operational compatibility.

• Convert growth aspirations into annual plans, quarterly objectives, territory coverage, and individual sales quotas.

• Take charge of new customer acquisition, account growth, retention, and sales performance.

• Cultivate senior-level relationships with key customers, distributors, and foodservice operators.

• Navigate intricate buying processes that involve procurement, culinary, operations, finance, and executive stakeholders.

• Establish processes for qualification, discovery, proposal, negotiation, and closing.

• Personally lead strategic initiatives and significant negotiations.

• Collaborate with marketing on demand generation and pipeline development efforts.

• Create repeatable prospecting programs leveraging outbound sales, referrals, industry events, strategic partnerships, and inbound opportunities.

• Design, recruit, and cultivate the sales team, including business development, account executives, account management, and sales operations personnel.

• Set clear expectations, provide consistent coaching, and foster a culture of accountability and high performance.

• Develop compensation plans and incentives that support profitable and sustainable growth.

• Implement CRM practices, conduct pipeline reviews, forecasting, and performance management.

• Create sales playbooks to ensure repeatable success across various personnel, accounts, and channels.

• Incorporate customer insights into product development, pricing strategies, packaging, and service decisions.

⛳️ Requirements

• Proven history of scaling B2B revenue and creating high-performing sales teams within a growth-stage business or business unit.

• Experience overseeing the complete sales funnel, including lead generation—not merely managing current accounts or closing inbound opportunities.

• Strong proficiency in consultative selling, complex account development, negotiation, pipeline management, and forecasting.

• Demonstrated ability to recruit, coach, and retain top-tier sales talent, with well-defined performance standards.

• Experience in selling to foodservice, retail, institutional, distribution, or similarly intricate B2B markets.

• Success in securing retail accounts and established connections in pertinent channels such as corporate and healthcare is advantageous.

• Strong commercial and financial acumen, including understanding pricing, margins, cost to serve, and contract economics.

• Capability to operate hands-on while developing the people, processes, and systems needed for significantly greater scale.

🏝️ Benefits

• Health Insurance coverage

• 401k Plan

• Stock Options Plan granted from Day 1

• Eligibility for a bi-annual performance bonus

• Unlimited PTO

• After 5 years with CookUnity, a 4-week paid sabbatical is offered

• Paid Family Leave

• Compassionate Leave: 3-5 days as needed

• Enterprise access to ChatGPT and Claude

• Monthly CookUnity credits added to your account

• Access to fitness subsidies

• Personalized Spanish coaching

• Equal Opportunity Employer