Head of Analytics & Experimentation – CRO, Customer Journey

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of key customer and revenue metrics and their definitions, such as conversion, retention, LTV, and revenue.

• Manage the metrics catalog that teams depend on.

• Ensure data accuracy prior to its delivery to decision-makers.

• Convert leadership's business inquiries into requirements, queries, and data models.

• Collaborate with data engineering to align the data platform with business needs.

• Develop and enhance reporting and dashboards, starting with the customer journey dashboard.

• Oversee the cross-departmental experimentation roadmap, prioritized based on revenue potential, traffic, and funnel drop-off.

• Set standards for test proposals, design, execution, and evaluation.

• Create a shared intake process and KPI framework.

• Instrument the customer journey with KPIs and data points at every stage.

• Lead the analysis of test results, focusing on statistical significance, incremental revenue, and win rate.

• Refine test briefs by improving hypotheses and success metrics.

• Resolve conflicts arising from teams wishing to test the same page or audience.

• Conduct regular test reviews and maintain a shared library of insights.

• Provide the rationale behind significant decisions and clarify what is occurring, why, and what the data indicates.

• Transform analysis into actionable recommendations for the Director of Customer Journey & Revenue and executive leadership.

• Represent analytics and testing in cross-functional planning sessions.

• Write queries, configure tests, and generate reports as necessary.

• Within the first 90 days, instrument the entire customer journey, establish a Phase 1 metrics catalog, evaluate performance opportunities, and initiate test prioritization along with initial tests.

⛳️ Requirements

• 7+ years of experience in analytics, BI, experimentation, CRO, or growth analytics, including leading a program or function across various teams.

• Background in a high-volume DTC e-commerce brand.

• Familiarity with subscription or replenishment business models.

• Proficient in SQL with hands-on experience in Power BI.

• Strong knowledge of statistics, funnel analysis, attribution, and assessing revenue impact across diverse data sources.

• Demonstrated ownership of a testing program from start to finish: roadmap, prioritization model, KPI framework, and process.

• Ability to establish strong partnerships with content, lifecycle/CRM, development, and design teams without direct management.

• Experience in creating documentation, processes, and shared resources utilized by teams.

• Skill in translating analysis into clear, concise recommendations for leadership, both in writing and verbally.

• Access to an up-to-date Mac or Windows computer equipped with anti-virus protection.

• Reliable high-speed internet connection.

• A quiet, distraction-free workspace.

• Tech-savvy with a comfort in learning new tools and software.

• Proficient in using Microsoft Office applications (Excel, Outlook, Teams, Word, OneDrive).

• Candidates must be legally authorized to work in the United States for any employer (W-2) positions.

• Currently, not hiring California-based employees.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company.

• 80 hours of paid vacation after one year of employment.

• Additional PTO that increases as you grow with us (tenure-based increases).

• 40 hours of personal days each year.

• Paid gym membership.

• 7 paid holidays.

• 50% discount on all Dr. Berg products.

• Fully remote work with a strong emphasis on maintaining a healthy work-life balance.

• Access to an up-to-date Mac or Windows computer equipped with anti-virus protection.

• Reliable high-speed internet connection.

• A quiet, distraction-free workspace.