Head of Acquisition

This is a fully remote position, open to applicants in Germany.

📋 Description

• Profitably grow new customer acquisition across all performance channels.

• Transform the team into a highly effective, cross-functional unit.

• Report directly to the Chief Revenue Officer (CRO).

• Take ownership of efficient new customer acquisition through established channels while expanding influencer marketing efforts.

• Further develop and refine attribution models.

• Oversee tracking technologies to facilitate precise budget distribution.

• Manage a diverse team and provide functional leadership to Team Leads.

• Develop and implement sales psychology strategies, including Video Sales Letters and quiz funnels.

• Establish a systematic process for managing image and video assets, as well as ad copy creation.

• Collaborate closely with the Retention and CRM teams.

• Align new customer acquisition initiatives with the company's long-term success.

⛳️ Requirements

• Proven track record of profitably scaling new customer acquisition channels, particularly on Meta and Google, with monthly budgets of at least five figures.

• Deep understanding of tracking architecture and attribution logic, including server-side tracking.

• Hands-on experience in designing and testing direct-response formats such as quiz funnels, Video Sales Letters, and advertorials—ideally for an audience aged 45 and above.

• Leadership experience in managing cross-functional teams of at least 10 individuals.

• Strong direct-to-consumer (D2C) background, preferably in health, nutrition, or a related consumer goods segment.

• Fluency in both German and English.

• A strong hands-on approach to tasks.

• Highly reliable as an internal communicator and an approachable point of contact.

• Willingness to work remotely from anywhere in Germany or in a hybrid setup in Berlin.

🏝️ Benefits

• Fully remote work and flexibility: Work from anywhere in Germany with a high level of trust.

• 30 vacation days plus 2 additional charity days.

• Corporate benefits.

• Fitness allowance.

• Access to a mental health platform (Nilo Health).

• Mobility allowance.

• Pet sponsorship.

• Team events.

• Product packages.

• A supportive, open-door culture.