GTM Strategy and Operations Lead

This is a fully remote position, open to applicants in Alaska, +8 more states.

📋 Description

• The GTM Strategy and Operations Lead serves as a vital architect of our revenue generation engine.

• We seek a hands-on, execution-oriented individual to revamp our Go-To-Market (GTM) framework, moving the organization from outdated, manual processes to a scalable and unified source of truth.

• You will collaborate closely with the GTM cross-functional team, which includes Account Management, Partnerships, Marketing, and Finance, to ensure that technology and data-driven insights empower the entire organization to sell and scale more effectively.

• Integrate AI workflows (such as meeting transcription and automated CRM enrichment) to automate manual data entry for field personnel, allowing Account Executives (AEs) and Account Managers (AMs) to concentrate exclusively on selling and supporting customers.

• Utilize AI-driven intent data and predictive signals to provide "next-best-action" recommendations for the field, enhancing win rates.

• Develop AI-assisted automation within Salesforce and HubSpot to eliminate manual data maintenance tasks and guarantee real-time data accuracy.

• Design and uphold a data-driven territory model by segmenting accounts based on Tier, Line of Business, and Segment to ensure alignment with high intent.

• Employ "Speed to Sale" metrics to assess where to allocate sales resources or modify account assignments to prevent lead stagnation and ensure fair quota distribution.

• Create models to pinpoint "whitespace" within existing accounts, assisting AEs in prioritizing which customers are most likely to convert for targeted product cross-sells or upsells.

• Maintain 100% accuracy in account fields to provide AEs and AMs with the visibility necessary for impactful lead generation and cross-sell opportunities.

• Oversee the day-to-day administration and workflow design for Salesforce, HubSpot, and ZoomInfo.

⛳️ Requirements

• 6+ years in Sales Operations, Revenue Operations, or a related analytical role within a SaaS or scale-up environment.

• Demonstrated interest or experience in implementing AI-driven sales tools to enhance sales representative productivity.

• Practical experience with Salesforce and HubSpot, including the capability to lead a comprehensive CRM evaluation.

• Strong skills in conducting variance analysis, territory modeling, and revenue forecasting.

• Ability to articulate complex insights clearly to Finance, Leadership, and cross-functional stakeholders.

• A proactive self-starter who excels in ambiguous settings and takes initiative without waiting for guidance.

• Proven capacity to manage multiple priorities independently and implement scalable solutions with minimal supervision.

🏝️ Benefits

• Remote working environment - your new commute is however long it takes to walk to your desk!

• Flexibility - empathy is ingrained in who we are, and we are pleased to offer a flexible PTO policy, casual dress code, and more!

• Development - Mentorship programs, 1-on-1 management, a culture that promotes when ready, quarterly internal promotion opportunities, and goal setting sessions.

• Fun - Celebrations just because, yearly in-person and remote events, Snapsheet Swag, Employee Resource Groups, and more!

• Peace of mind with company-paid Short Term Disability, Long Term Disability, and Life Insurance.

• Additional protection through voluntary benefits such as Accident Insurance, Hospital Indemnity, Critical Illness, and Legal Assistance.

• 401(k) with a 4% company match—because your future is worth investing in.

• Employee Assistance Program (EAP) offering 6 sessions per life incident to support your mental well-being.

• In-person connection points throughout the year, including our annual Summit and Roadshows.

• Snapsheet SWAG and surprise mailers to keep the spirit alive.

• Health and wellness campaigns that evolve with you year after year.

• Flexible PTO and 7.5 company-observed holidays to recharge on your terms.