GTM Ops Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the go-to-market metrics for a new vertical — outline the sales funnel, establish targets, and motivate the team to achieve them.

• Develop the sales playbook from the ground up: identify the ideal customer profile, craft messaging, create outbound strategies, establish one-call close techniques, manage objection handling, and implement handoff processes.

• Establish the operational rhythm — conduct pipeline reviews, weekly business assessments, activity tracking, and develop the necessary data infrastructure (Salesforce, reporting, dashboards) to present insights clearly to leadership.

• Collaborate with senior leadership on recruitment strategies for founding Account Executives, XDRs, and support roles; assist in drafting job descriptions, interviewing candidates, and expediting the hiring process.

• Oversee external vendors and agencies — including paid media, affiliates, and events — ensuring accountability for pipeline results rather than just activity levels.

• Direct the events strategy: determine which conferences to participate in, set closure expectations, and establish staffing and measurement criteria.

• Create and uphold a comprehensive source of truth for pipeline data, providing clear, actionable insights to leadership in a digestible format.

• Serve as the link between go-to-market, product, marketing, and operations — identify successes, challenges, and necessary changes moving forward.

• Adjust expectations with leadership when outcomes deviate from the plan, accompanied by a credible recovery strategy.

⛳️ Requirements

• Over 6 years of experience in go-to-market roles, including a minimum of 2 years leading a sales team, managing the sales funnel, or overseeing a complete go-to-market strategy.

• Proven experience in launching a new vertical, market, or product — you have created the playbook rather than just implementing pre-existing ones.

• Strong analytical skills: adept at managing funnel metrics, developing reports from scratch, and leveraging data for decision-making (SQL, Looker/Metabase, Salesforce reporting).

• Demonstrated success in hiring and quickly onboarding AEs and XDRs in a fast-paced growth environment.

• Experience in managing agencies and external vendors — skilled at asking the right questions and ensuring accountability.

• Comfortable navigating ambiguity with minimal structure — you craft the playbook as you progress and adjust expectations when plans require modification.

• Excellent executive communication abilities: capable of presenting progress to leadership in a manner that fosters trust, even when performance metrics are below expectations.

• Proactive mindset, equipped with the discernment to know when to act swiftly and when to take the time to build a solid foundation.

🏝️ Benefits

• Healthcare coverage

• Dental insurance

• Mental health support

• Parental planning resources

• Retirement savings options

• Generous paid time off