GTM Engineer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of campaign execution from start to finish: Lead multi-channel go-to-market (GTM) campaigns — which include product launches, outbound initiatives, and account-based marketing (ABM) programs — utilizing Salesforce, Lemlist, Salesloft, Email, LinkedIn Ads, Clay, and various paid media platforms.

• Develop and sustain audience architecture: Oversee segmentation, targeting, and campaign design through Clay, ZoomInfo, CRM queries, and web scraping to create precise and scalable targeting segments for both GPU and CPU strategies.

• Create automated GTM workflows: Design and implement automated workflows using Clay, Make.com, and n8n to enhance audience building, enrichment, lead routing, and scoring — integrating APIs across Salesforce, LinkedIn, ZoomInfo, and other GTM tools.

• Produce the copy that fuels AI-generated outreach: Develop foundational sales emails, launch messaging, and outbound frameworks that serve as the basis for AI personalization — including positioning, hooks, and calls to action across segmentation variants and multi-touch sequences.

• Ensure data quality and lead flow: Supervise and resolve lead routing, enrichment synchronization, and campaign data flow across Salesforce, Marketo, and enrichment systems. Take responsibility for data hygiene, field accuracy, and correct attribution for every lead, contact, and account.

• Activate signal-driven targeting: Utilize intent and signal data from 6sense, ZoomInfo, and HG Insights within Clay to identify and prioritize high-potential accounts. Continuously refine ideal customer profile (ICP) definitions and lead scoring models using real-time engagement data.

• Oversee attribution and pipeline reporting: Create and maintain standardized dashboards and reports categorized by campaign, channel, and opportunity. Connect campaign activities to leads, opportunities, and revenue with clear and consistent reporting.

• Collaborate with sales on outbound execution: Partner with the Sales Development Representatives (SDR) and Sales Operations teams to deliver campaigns through Salesloft, ensuring adoption, consistency, and alignment throughout the outbound workflow.

• Assess and implement emerging GTM tools: Investigate and evaluate new GTM and AI automation tools to enhance outbound efficiency, personalization, and data accuracy — deploying AI-driven workflows that highlight priority accounts and automate representative alerts.

• Document and scale all your creations: Create and sustain playbooks, runbooks, and process maps to ensure workflows are repeatable, scalable, and transferable across the team.

⛳️ Requirements

• 4–7 years of experience in B2B Marketing Operations, Revenue Operations, or Growth roles that bridge systems, automation, and campaign execution.

• Demonstrated success in executing and optimizing demand generation and ABM programs across various channels.

• Core platform expertise: Familiarity with Salesforce, Clay, Make.com, and n8n; outbound platforms such as Instantly, Smartlead, Lemlist, Salesloft, and Outreach; paid channels including LinkedIn Ads and Meta Ads.

• Data flow and attribution: A solid understanding of routing logic and attribution modeling in CRM-driven environments.

• B2B sales copywriting: Capability to craft clear and persuasive outbound email frameworks — including hooks, positioning, calls to action, and launch messaging — that form the bedrock for AI-assisted personalization. Knowledge of how tone, structure, and specificity impact deliverability and response rates at scale.

• Builder mentality: A proactive approach, a curiosity for new tools, and a passion for creating clean, scalable systems.

• AI and GTM experimentation: A strong enthusiasm for automation and experimentation — leveraging AI and data to enhance the effectiveness, speed, and impact of campaigns.

🏝️ Benefits

• Company covers 100% of insurance premiums for employee medical, dental, and vision plans.

• 401(k) plan with a 100% match up to 4%, featuring immediate vesting.

• Annual Professional Development Reimbursement of $2,500.

• 11 holidays plus Paid Time Off (PTO) accrual with a rollover plan.

• Vultr values commitment! Enjoy increased PTO at the 3-year and 10-year anniversaries, a 1-month paid sabbatical every 5 years, and an Anniversary Bonus each year.

• $500 stipend for remote office setup in the first year, followed by $400 each subsequent year.

• Internet reimbursement of up to $75 per month.

• Gym membership reimbursement of up to $50 per month.

• Company-sponsored Wellable subscription.