GTM Enablement Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main administrator for Highspot, overseeing the organization of content, version control, and governance.

• Ensure that the platform serves as the definitive source for all market-facing materials.

• Organize and manage all go-to-market (GTM) assets, including decks, case studies, talk tracks, one-pagers, and competitive positioning.

• Monitor content utilization and engagement metrics to pinpoint gaps and uncover opportunities.

• Promote awareness of essential GTM assets and initiatives among the sales and customer success teams.

• Develop communications and tools that showcase new resources and best practices.

• Keep track of which assets are actively used and which are not receiving attention.

• Collaborate with field leaders to comprehend why certain assets may not be effective and collect feedback for enhancements.

• Assist in delivering foundational GTM onboarding for new employees, ensuring they grasp Panorama's platform narrative, competitive positioning, and key messaging points.

• Contribute to the creation and facilitation of GTM Academy sessions and training programs.

• Update and maintain onboarding materials and documentation.

• Address field requests for tailored assets, competitive positioning, or messaging assistance.

• Engage in sales calls and customer discussions to gain insights into real-world selling challenges and objections.

• Identify market trends and field insights to guide GTM strategy and asset priorities.

⛳️ Requirements

• 2–4 years of experience in Sales Enablement, GTM Operations, Marketing Operations, or similar SaaS roles (K-12 experience is beneficial but not required).

• Strong comprehension of the sales process and the buyer journey.

• Familiarity with sales enablement platforms (Seismic, Highspot, Salesforce, or similar) or a proven ability to swiftly learn new platforms.

• Experience with AI execution.

• Background in developing or delivering training, onboarding, or workshop content.

• Exceptional organizational and project management skills.

• Strong written and verbal communication abilities.

• Capacity to work collaboratively across various teams while managing competing priorities.

• Proven ability to collect feedback, communicate insights, and drive actionable outcomes.

🏝️ Benefits

• 401K with employer matching.

• Health, dental, vision, life insurance, and both short-term and long-term disability coverage.

• Flexible spending account for healthcare and dependent care.

• Wellness reimbursement.

• Work from home reimbursement.

• Flexible vacation policy.

• Parental leave program.

• Company-issued laptop.