GTM Analytics Lead

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Utilize statistical, machine learning, and econometric techniques on large datasets to assess channel performance and determine the causal effects of marketing and sales activities within a multi-touch B2B sales cycle.

• Develop attribution models and investment frameworks that guide Spellbook's channel expenditures, aiding marketing and finance in understanding which messages resonate with specific segments at each funnel stage.

• Collaborate with Marketing Operations, Sales, and Engineering teams to integrate data from both first-party and third-party sources, ensuring that every growth decision is made with comprehensive context.

• Lead experimental design efforts across acquisition, activation, and retention areas, facilitating rapid and cost-effective iterations on new channels and messaging.

• Foster a data-driven culture at Spellbook by enhancing the tools, processes, and systems utilized by the broader team to make scalable decisions.

⛳️ Requirements

• A Bachelor's degree or higher in Mathematics, Economics, Statistics, Computer Science, Engineering, or a related quantitative discipline, accompanied by 5+ years of professional experience as a Data Scientist.

• Proficient in Python (numpy, pandas, scikit-learn, etc.) for exploratory analysis, predictive modeling, and applied machine learning in marketing and growth contexts.

• Strong SQL expertise (experience with Snowflake, BigQuery, or Redshift is preferred).

• Proven track record of delivering measurable improvements in collaboration with growth and product teams, demonstrating effective leadership.

• A well-defined perspective on the marketing experimentation lifecycle, including hypothesis generation, experimental design, statistical analysis, and best practices in A/B testing.

• Extensive knowledge of marketing attribution, martech tools, and the current privacy landscape.

• Ability to thrive in a dynamic startup environment where challenges are addressed through iterative technical solutions.

🏝️ Benefits

• Access to company-sponsored group benefits for you and your family, including $1,000 allocated for mental health support.

• Opportunity to disconnect during our holiday closure and benefit from generous time-off policies throughout the year.

• Enjoy monthly catered meals, an annual wellness allowance to promote your well-being, and parental leave top-ups as your family expands.

• Secure your share in our success; you will receive competitive stock option grants as a crucial early employee.