Growth Strategy Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate the go-to-market strategy for our latest opportunities – targeting new customer segments, launching new product lines, and initiating future partner collaborations.

• Develop a comprehensive understanding of customers and the market through primary research methods: engaging with customers, reviewing advisor calls, analyzing funnel data, and conducting competitive pricing evaluations.

• Take ownership of the go-to-market strategy for both new and existing customer segments, identifying our target audience, devising winning approaches, and understanding the drivers of profitable growth, while collaborating with cross-functional teams to implement that strategy.

• Identify which customer segments can be profitably pursued and prioritize our investment areas accordingly.

• Design and execute go-to-market experiments with a dedicated testing budget: validate segments, messaging, and channels at a small scale before committing to larger investments.

• Make decisive recommendations on what to scale, iterate, or discontinue – supported by data-driven insights.

• Create playbooks based on successful strategies so that the broader team can implement them, and then move on to the next opportunity.

• Enhance the positioning and perspective of our top-performing product line, collaborating closely with our content and paid teams.

• Incorporate the voice of the customer into our marketing efforts – grounded in research rather than assumptions.

• Coordinate launch readiness with Product, Sales, and Operations to ensure that new products are effectively supported by go-to-market strategies.

• Over time, develop context on our B2B2C partner programs to aid future partner launches.

⛳️ Requirements

• 4–6 years of experience in strategy consulting, investment banking, growth/strategy roles at high-growth startups, or brand/category management at a leading CPG company – ideally with some operational experience in a startup or scale-up environment.

• Outstanding analytical skills: you can structure ambiguous problems, build your own analyses, and translate them into clear recommendations. A proven track record of overcoming challenging problems and persevering until solutions are found is more important than direct experience in this exact role.

• Strong customer instincts: you prefer engaging with ten customers over relying on assumptions to build models – although you are also capable of creating those models.

• A proactive individual. You thrive on hands-on involvement in a company environment where delegation is not an option.

• AI-savvy: you leverage AI daily for research, analysis, and rapid output – and you elevate the team’s standards for utilizing these tools.

• Comfortable taking ownership of a metric and being evaluated against it each quarter.

• Exceptional communicator who can unify executives, channel leaders, and product teams around a common direction.

• No prior insurance experience needed – we will provide the industry knowledge; you bring your curiosity and dedication.

🏝️ Benefits

• Generous PTO - 20 vacation days.

• A comprehensive benefits package with premiums fully covered by PolicyMe.

• Investment in your professional growth, including a learning and development budget, AI tooling budget, biannual performance reviews, and continuous feedback to help you reach your full potential.

• An incredibly high-performing, low-ego, remote-first team that is genuinely transforming a traditional industry.

• Flexibility to work from home or our Toronto office (bonus: we cover expenses for all employees to meet in-person twice a year for experiential social events!).

• Access to stock options based on performance.