Growth Specialist

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Take ownership of demand-generation objectives across paid and outbound channels, continuously optimizing efforts to achieve lead and pipeline targets.

• Collaborate with the Senior B2B Media Manager to develop, launch, monitor, and refine paid media initiatives across platforms such as Google, LinkedIn, and Meta, including audience segmentation, budget management, negative targeting, and creative testing.

• Create and manage outbound programs via email and LinkedIn, leveraging enrichment, buyer signals, and AI-driven personalization to maintain high quality even at scale.

• Develop and sustain target audiences and contact lists with the help of enrichment and intent data.

• Oversee daily marketing operations within HubSpot, including workflows, lead routing, lifecycle stages, list maintenance, and deliverability.

• Collaborate with content and web teams to create and enhance landing pages and conversion funnels, and conduct A/B tests that significantly impact conversion rates.

• Monitor and report on funnel performance metrics such as cost per lead, cost per acquisition, MQL and SQL conversion rates, and channel ROI, providing insights and recommendations for improvements.

• Utilize AI tools to enhance content scalability and personalization while automating routine tasks.

• Ensure data integrity and compliance with privacy and anti-spam regulations for every campaign.

• You are accountable for results: generating a qualified pipeline, achieving cost-effective acquisition, and delivering demand that the sales team can successfully close.

⛳️ Requirements

• You have 2 to 4 years of experience in performance marketing, demand generation, growth, or revenue operations, preferably within a B2B SaaS environment.

• You have hands-on experience managing actual paid media campaigns, outbound initiatives, or both.

• You possess strong analytical skills and are comfortable working with data and reporting, allowing the numbers to guide your next steps.

• You have an operational mindset, able to build, implement, and resolve issues independently without needing step-by-step management.

• You adapt quickly to new tools and AI workflows, preferring to learn through practical application rather than theoretical study.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• A dynamic and collaborative work environment.