Growth Specialist

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Conduct research, strategize, implement, and evaluate marketing efforts aimed at lead generation, campaign effectiveness, and product visibility.

• Oversee campaigns from conception and setup through to optimization and reporting.

• Manage and enhance SEO and SEA strategies.

• Plan, initiate, and refine paid advertising campaigns, including Google Ads and Microsoft Ads.

• Create and manage landing pages that align with campaign objectives.

• Develop and improve calls to action across various channels.

• Construct and execute email marketing flows, encompassing automations, drips, transactional, and mass campaigns.

• Direct social media campaigns aimed at lead generation and brand awareness.

• Contribute to growth content, including advertisements, landing-page copy, and nurture emails.

• Monitor campaign performance, conversions, and ROI.

• Analyze marketing metrics and leverage testing and data-driven iterations to uncover growth opportunities.

• Work collaboratively with Sales to synchronize messaging and enhance lead quality.

• Ensure consistent brand representation across all campaigns and platforms.

• Update internal stakeholders on project progress.

• Identify obstacles and performance challenges, proposing actionable solutions.

• Make sensible decisions to maintain campaign momentum and meet objectives.

• Deliver growth initiatives punctually, within scope, and with quantifiable impact.

• Uphold high-quality standards in assets, campaigns, and reports.

⛳️ Requirements

• In-depth knowledge of digital marketing, growth strategies, and performance channels.

• Proficient in SEO, SEA, lead generation, and campaign optimization.

• Data-driven approach with the capacity to convert insights into actionable steps.

• Exceptional communication and collaboration abilities.

• Highly organized with robust analytical and strategic thinking skills.

• Capable of working pragmatically with available tools, including crafting effective ChatGPT prompts.

• Comfortable collaborating across departments, including Sales, Design, Product, and Leadership.

• A minimum of 3 years of experience in growth, advertising, or digital marketing.

• Familiarity with HubSpot, Google Ads, Microsoft Ads, and Figma.

• Knowledge of Zapier is an advantage.

• Proficient in English, both written and verbal.

• Strong organizational capabilities and the ability to prioritize tasks effectively.

• Preference for practical approaches over idealistic ones.

🏝️ Benefits

• Engaging and fun-loving colleagues.

• Startup culture with opportunities for growth and ownership.

• Regular team activities and gatherings.

• Comprehensive onboarding process with a structured ramp-up period.

• Open lines of communication and direct, constructive feedback.

• An opportunity to advance your career and make a significant impact.

• Remote-first work environment.