Growth Product Marketing Manager

This is a fully remote position, open to applicants in Hungary.

📋 Description

• Transform insights gained from user research, product analytics, and competitive intelligence into a prioritized backlog of hypotheses.

• Spearhead go-to-market (GTM) strategies for new products that lack an existing playbook.

• Take ownership of messaging across various GTM campaigns.

• Formulate a channel strategy for new products based on solid evidence (product-channel fit).

• Create growth models, swiftly test them, and assess the outcomes.

• Conduct cross-sell experiments targeting the current customer base.

• Design and implement experiments across paid, organic, community, and product channels, both independently and collaboratively.

• Collaborate cross-functionally with product, data, and marketing teams to transition experiments from hypothesis to execution.

⛳️ Requirements

• A minimum of 5 years’ experience in growth marketing, product marketing, product management, or a combination of these, particularly in developer tools.

• Proven success in growth experimentation and essential product marketing areas: research, messaging, ideal customer profile (ICP), GTM, and conversion rate optimization (CRO).

• Experience in acquiring new developer audiences.

• Familiarity with self-service or product-led growth (PLG) models, including activation funnels, conversion optimization, and in-app messaging.

• Proficient in extracting insights from product analytics, user interviews, web analytics, and campaign performance data.

• Strong project management capabilities; adept at advancing cross-functional projects.

• Self-motivated individual who excels in dynamic environments.

• Background in a startup setting where you have managed initiatives from start to finish.

🏝️ Benefits

• An opportunity to deepen your understanding of app development by playing a vital role in the mobile development journey for some of the most successful companies worldwide.

• The stability of working with a financially secure, expanding company that boasts a growing global customer base.

• A remote work environment with chances for face-to-face collaboration.

• A competitive stock options package.

• Private medical insurance and life assurance.