Growth Product Marketer

This is a fully remote position, open to applicants in India.

📋 Description

• Take full ownership of the freemium-to-paid subscription journey for individual educators.

• Develop monetization strategies and usage mechanics, including free-tier limitations, metering, paywalls, upgrade prompts, offers, and administrator upgrade pathways.

• Create referral and virality loops with appropriate incentives and messaging.

• Manage user activation and onboarding to guide users to their initial value moment.

• Implement event tracking, funnel analytics, and cohort analytics to monitor the funnel.

• Transform product usage into qualified sales signals for the US sales team.

• Oversee lifecycle emails and in-product messaging throughout the funnel.

• Conduct experiments on gating, pricing, onboarding, and messaging.

• Analyze metrics such as sign-ups, activation, conversion from free to paid, early retention, and referral/virality.

• Enhance activation, conversion rates, monetization, lifecycle growth, retention, funnel optimization, and product adoption/sales feedback.

⛳️ Requirements

• 4–7 years of experience in B2C or consumer product marketing or growth.

• Experience in marketing products to individual consumers rather than primarily to enterprises.

• Demonstrated success in freemium-to-paid models with quantifiable conversion improvements.

• Strong grasp of activation, trial/freemium-to-paid conversion, usage-based gating, churn, retention, and pricing/packaging strategies.

• Proficient in building and executing funnels, flows, experiments, and copy.

• Capability to guide technical builds using AI tools or collaborate with partner engineers and evaluate outputs.

• Regular use of AI tools like Cursor and Claude.

• Fluency in data and experimentation, including event definition, funnel and cohort analysis, and conducting clean experiments.

• Excellent written English and clear communication skills with a US-based team.

• Ability to work at a startup pace with self-direction and execute tasks with minimal oversight.

• Strongly preferred: experience in a subscription-based consumer business.

• Strongly preferred: experience working with a US-based company while located in India.

• Strongly preferred: knowledge of referral/virality loops and usage-metered monetization.

• Strongly preferred: previous startup experience.

• Nice to have: familiarity with EdTech or consumer products aimed at parents or educators.

• Knowledge of HubSpot, Customer.io, N8N, ClickUp, Webflow, and other no-code/AI website builders.

• A design sensibility for creating clean, conversion-focused web and email flows.

🏝️ Benefits

• Opportunity for remote work from Bangalore.

• Contract engagement with potential for growth.

• Daily collaboration with the US team.

• Immediate start preferred.