Growth Product Manager – Web Funnel, CRO

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of the web funnel, including landing pages, paywalls, checkout processes, and subscription workflows.

• Design, implement, and evaluate A/B tests from start to finish (hypothesis creation → setup → statistical significance analysis → rollout).

• Create and manage a backlog of hypotheses, prioritizing them based on anticipated impact.

• Enhance pricing strategies, paywall structures, and subscription offers (trials, plans, upsells).

• Collaborate with acquisition teams to ensure funnel modifications align with traffic sources and campaign strategies.

• Monitor funnel metrics (CR, ARPU, LTV, trial-to-paid conversion, churn rates) and provide reports on test outcomes.

⛳️ Requirements

• Over 3 years of experience in conversion rate optimization for web products and funnels.

• Practical experience in A/B testing, particularly related to web payments and subscriptions, with a solid understanding of checkout, billing, trials, and renewals.

• In-depth knowledge of traffic sources and paid acquisition strategies (Google Ads, Meta, etc.) and their impact on funnel performance.

• Demonstrated ability to generate hypotheses and successfully implement winning tests.

• Data-driven mindset, with hands-on experience using product analytics tools (like Amplitude, Mixpanel, or similar), funnel metrics, and fundamental statistics (such as sample size and significance).

• Experience working collaboratively with development teams.

• Excellent written communication skills and the ability to operate independently in a remote, asynchronous environment.

• Comfort with taking ownership, demonstrating transparency, and maintaining a results-oriented approach.

• Nice to Have: Experience with subscription applications, SaaS, or consumer web products; familiarity with payment providers (e.g., Stripe, Paddle); basic SQL knowledge or experience with BI tools.

🏝️ Benefits

• Remote-first approach: work from anywhere globally, with no need for relocation.

• Flexible working hours: we focus on outcomes rather than hours spent at a desk.

• Unlimited paid time off: take the necessary time to rest, recharge, and perform at your best.

• Learning and development budget: invest in courses, books, conferences, and certifications that contribute to your growth.

• Performance-based compensation: your contributions directly influence your salary and career path.

• Join a small, experienced, collaborative team where your contributions are recognized and your decisions carry weight.

• Opportunity to develop products utilized by millions across over 160 countries.