Growth & Performance Lead

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee all paid media initiatives at Workana, including Google Ads, Meta, LinkedIn, and any other paid channels that prove effective. You will define the strategy, develop campaigns, and manage budget allocation.

• Optimize the funnel for our key acquisition channels, which include landing pages, forms, and on-site conversion rate optimization, segmented into three categories:

• ◦ Marketplace — profitably acquiring clients with a payback period of less than 6 months.

• ◦ Education — driving paid acquisition for our Accelerator program, evaluated based on Return on Ad Spend (ROAS).

• ◦ Inbound B2B — converting leads from website forms into a qualified sales pipeline.

• You are responsible for the results achieved, not merely the activities undertaken.

• Track marketplace client acquisitions with a payback of under 6 months.

• Measure ROAS for education-related paid initiatives.

• Monitor cost per Sales Qualified Lead (SQL) for inbound B2B efforts.

• For the marketplace, you can scale spending without limits, provided the payback remains under 6 months. Identify profitable growth opportunities, and we will support funding.

• In education, you have the autonomy to allocate a monthly budget across various countries, products, and channels as you see fit.

• You have the authority to make decisions regarding channels, creative content, target audiences, bidding strategies, and landing pages, with no need for approval on each iteration.

⛳️ Requirements

• You have directly managed paid budgets and improved acquisition metrics, with verifiable results (payback, ROAS, Customer Acquisition Cost (CAC), Cost Per Sales Qualified Lead (CPSQL)).

• You are equally adept at navigating ad accounts and spreadsheets as you are at analyzing the entire funnel.

• You prioritize unit economics over superficial metrics.

• You act quickly to eliminate ineffective strategies and document the reasoning behind your decisions.

• You are already leveraging AI to enhance productivity, using it to perform tasks typically handled by a team — such as creating creative variations, analyzing funnels, writing copy, generating automated reports, and launching landing pages — at an unprecedented speed compared to two years ago.

🏝️ Benefits

• Full-time position as an individual contributor.

• Work location: 100% remote.

• Competitive salary offered in USD.

• Enjoy flexibility and autonomy to make a significant impact.

• Direct involvement in strategic business decision-making.

• Opportunities for professional development within a globally expanding company.

• Reports directly to the CEO.