Growth & Performance Lead

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take full responsibility for all paid media initiatives and enhance their primary acquisition funnels.

• Establish the strategy, create campaigns, oversee budgets, and enhance overall performance.

• Optimize three key growth sectors: Marketplace, Education, and B2B Inbound.

• Manage the entire process from the first click to a qualified lead or signup.

• Track expenditure, ROAS, payback periods, and campaign vitality; make decisions on scaling or pausing initiatives.

• Conduct weekly performance reviews, analyze funnels on a monthly basis, and reassess channel strategies quarterly.

• Maintain transparency in performance through dashboards, structured experimentation, and thorough documentation.

⛳️ Requirements

• Demonstrated experience in enhancing CAC, ROAS, payback, conversion rates, or Cost per SQL.

• Successfully handled significant paid acquisition budgets that resulted in measurable business outcomes.

• Proficient in Google Ads, Meta Ads Manager, GA4, spreadsheets, and funnel analysis.

• Knowledgeable in attribution, experimentation, landing page optimization, and conversion rate enhancement.

• Approach challenges with an ownership mindset rather than a channel manager perspective.

• Act swiftly, prioritize effectively, and make data-driven decisions.

• AI-savvy; adept at leveraging AI-first methodologies to enhance your work.

🏝️ Benefits

• 100% remote work.

• Competitive compensation in USD.

• High level of autonomy and ownership from the outset.

• Direct access to the CEO and involvement in strategic business decisions.

• Opportunity to foster growth within an AI-native company that is revolutionizing remote work operations.