Growth Marketing Lead – SaaS

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of and oversee SARAL's content strategy along with the editorial calendar.

• Work in collaboration with writers, SEO experts, and internal teams to produce top-notch content.

• Develop and implement AEO (Answer Engine Optimization) strategies.

• Identify, negotiate, and oversee strategic partnerships.

• Lead co-marketing initiatives, webinars, podcast sponsorships, and newsletter partnerships.

• Enhance website conversion rates through ongoing CRO experiments.

• Streamline lead qualification processes, scoring, and funnel effectiveness.

• Initiate, assess, and refine growth experiments across various acquisition channels.

• Monitor growth metrics, spot opportunities, and suggest enhancements.

• Manage projects from conception through execution, ensuring accountability for business results.

⛳️ Requirements

• A minimum of 3 years of experience in Growth Marketing, Product Marketing, or Digital Marketing.

• Currently employed at a SaaS organization.

• Proven experience managing a marketing channel, campaign, or function from start to finish.

• Significant experience in handling a content calendar.

• Practical experience in partnership outreach and relationship management.

• Exceptional writing and editing abilities.

• Capability to create and enhance marketing content independently, without reliance on AI.

• Familiarity with website optimization and conversion rate optimization (CRO).

• Knowledge of lead qualification, lead scoring, and marketing funnels.

• Proficient in using HubSpot, Webflow, Canva, Figma, and analytical tools.

• Strong analytical skills with a mindset geared towards experimentation.

• Self-motivated, highly responsible, and adept at functioning in a fast-paced remote setting.

• Available during IST working hours.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours and remote work options.

• Opportunities for professional growth and development.

• Collaborative and inclusive team environment.