Growth & Performance Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Manage campaigns on Meta Ads and Google Ads with a substantial budget — organize campaigns, upload creatives, and optimize for genuine business metrics (leads, CAC, ROAS, conversions), rather than superficial metrics.

• Take responsibility for comprehensive tracking: GTM (web and server-side), CAPI, pixel, GCLID, offline conversion, and attribution — ensuring that every click correlates with every sale.

• Identify and resolve issues when they arise: whether it's a conversion absent from reports, EMQ drops, or lead automation halts — our focus is on solving problems, not just increasing scale.

• Engage with automations (n8n/Make), APIs, webhooks, and advanced spreadsheets to verify and cross-reference data.

• Work closely with AI for extensive analysis — your responsibility is to execute with critical thinking and maintain the integrity of the data pipeline.

⛳️ Requirements

• 3–5 years of experience in paid media on Meta Ads and/or Google Ads.

• Practical experience with GTM (web and server-side), pixel, CAPI, GA4, offline conversion, and cross-platform attribution.

• Demonstrated success with business metrics: leads, CAC, ROAS, conversions, and sales — focusing on genuine business outcomes rather than just platform metrics.

• Capability to independently diagnose and resolve technical tracking and automation challenges.

• Advanced skills in Google Sheets/Excel for data validation and cross-referencing.

🏝️ Benefits

• CLT employment (Brazilian labor contract) with all legally required benefits.

• iFood benefit (to be confirmed).

• Work environment that offers true autonomy and a direct impact on the school's outcomes.