Growth Paid Acquisition Specialist III

This is a fully remote position, open to applicants in Washington.

📋 Description

• Take ownership of and expand paid advertising initiatives across Google Ads, Local Services Ads, YouTube, Microsoft Advertising, connected TV, and associated platforms.

• Oversee search, Local Services Ads, display, and video campaigns in active markets.

• Initiate Google Ads, Local Services Ads, and CTV campaigns for new location launches.

• Enhance successful campaigns and tests across various budgets, markets, and target audiences.

• Optimize for qualified leads, SQL pass-through, retained-client contributions, and cost-effective acquisition.

• Leverage HubSpot and Salesforce downstream lead-quality data to inform optimization strategies.

• Monitor, score, and attribute inbound calls using CallRail and incorporate call data into campaign and budget strategies.

• Collaborate on landing-page, offer, and funnel experimentation to boost conversion rates and lead quality.

• Enhance Quality Scores, lower cost per conversion, identify negative keywords, and fine-tune targeting.

• Establish and supervise conversion tracking and audience segmentation through HubSpot, GA4, Google Tag Manager, and CallRail.

• Create forecasts and budget plans in partnership with Finance and Sales.

• Experiment with and adjust manual, automated, target CPA, and target ROAS bidding strategies.

• Conduct research on competitors, location performance, and growth potential.

• Investigate and manage paid legal directories such as Justia and Super Lawyers.

• Provide backup or additional support for paid social campaigns as necessary.

• Deliver performance insights and forecasts to stakeholders while collaborating with marketing operations, analytics, and sales teams.

⛳️ Requirements

• Bachelor’s degree in marketing, Business Administration, Advertising, or a related discipline.

• 4 years of experience in PPC, paid search, SEM, or performance marketing.

• Proven track record of growing paid programs and increasing qualified lead or pipeline volume.

• Strong proficiency in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing).

• Competence in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail.

• Practical experience with A/B testing, conversion optimization, audience strategy, and attribution modeling.

• Understanding of the interaction between paid and organic search.

• Familiarity with ad extensions/assets, audience segmentation, and Google AI Max for Search campaigns.

• Excellent analytical capabilities, attention to detail, and problem-solving skills.

• Experience in managing budgets with a disciplined, results-oriented mindset.

• Strong communication skills for effectively reporting performance to stakeholders.

• Ability to work autonomously and collaborate across various teams.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• Retirement Plan (401k, IRA)

• Life Insurance (Basic, Voluntary & AD&D)

• Paid Time Off (Vacation, Sick & Public Holidays)

• Short Term & Long Term Disability

• Training & Development

• Work from Anywhere -- eligible after 6 months

• Optional HSA

• Healthcare and Dependent Care Flexible Spending Accounts

• Employee assistance program

• Voluntary accident insurance

• Voluntary life insurance

• Voluntary disability insurance

• Voluntary long-term care insurance

• Voluntary critical illness and cancer insurance

• Pet insurance

• Commuter and Transit programs may also be available in certain markets