Growth Marketing Strategist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take ownership of the success of retainer clients, acting as their strategic partner for all website-related initiatives.

• Oversee the strategy and success for a portfolio comprising 5–6 retainer clients.

• Facilitate the strategic cycle of ideation, prioritization, execution oversight, and data-driven iteration for the websites of retainer clients.

• Evaluate performance data across SEO, Google Ads, and on-site conversion pathways, translating insights into actionable recommendations and a roadmap for website projects.

• Manage key initiatives where execution includes copywriting, design, and development.

• Cultivate client relationships with grace, confidence, and empathy.

⛳️ Requirements

• A minimum of 6 years of practical experience in working on and optimizing B2B SaaS websites.

• Extensive technical expertise in strategy, paid media, SEO, and conversion rate optimization for technology firms.

• Experience in client-facing roles, with the ability to confidently lead meetings with senior marketing stakeholders.

• Proficiency in website strategy, including page purpose, structure, and collaboration with designers and developers.

• Excellent copywriting abilities (encouragement for AI use; output must maintain high quality).

• Strong analytical skills (GA4, GSC, GTM, advertising platforms), including the capability to set up GA4 events or advise development teams.

• Background in B2B SaaS (site architecture, demo/trial funnels, optimization without heavy A/B testing).

• Initiative in learning and leveraging AI (e.g., Claude) for content generation, analysis, and quick design concept creation.

• A proactive mindset—comfortable transitioning from high-level strategy to hands-on execution when required.

• Additional advantages for:

• Experience in executing A/B testing programs.

• Familiarity with Webflow.

• Knowledge of marketing automation platforms (HubSpot, Marketo, Pardot).

• Experience in an agency setting or managing multiple client accounts.

• Skills in building and maintaining reporting dashboards (Looker Studio, Databox, etc.).

🏝️ Benefits

• 20 vacation days annually.

• 5 sick days each year.

• Observance of US holidays.