Growth Marketing Specialist – MEA

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Execute and assist in the management of paid media campaigns across designated MEA markets, involving campaign setup, quality assurance, launch, monitoring, pacing, optimization, and reporting.

• Oversee daily campaign operations on both global and MEA-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other pertinent regional paid media platforms.

• Establish campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings in accordance with approved growth strategies.

• Track campaign performance on a daily basis, identifying issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other essential KPIs.

• Facilitate the optimization of paid media campaigns to meet objectives such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.

• Assist with recommendations for budget pacing and reallocation across markets, platforms, campaigns, ad groups, audiences, and creative assets.

• Aid in the development of structured testing roadmaps covering creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.

• Manage performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance monitoring.

• Collaborate with creative, localization, and regional stakeholders to ensure ads are accurate, culturally appropriate, compliant with platform standards, and aligned with performance testing requirements.

• Evaluate performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage.

• Maintain documentation for campaigns, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes.

• Assist in measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting.

• Prepare regular performance reports, insights summaries, test readouts, and updates on campaign performance for managers and cross-functional partners.

• Conduct quality assurance for tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure accurate reporting.

• Collaborate with analytics, data science, and measurement teams to validate campaign data and resolve reporting discrepancies.

• Support coordination with agencies, platform partners, and vendors, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparations.

• Keep abreast of MEA platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks.

• Identify opportunities to enhance operational efficiency, campaign quality assurance, reporting accuracy, creative testing processes, and execution speed.

⛳️ Requirements

• 1-2 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations.

• Practical experience in executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels.

• Experience with MEA-specific platforms or comparable regional paid media platforms is strongly preferred.

• Strong skills in campaign operations, including setup, trafficking, quality assurance, budget pacing, naming conventions, tracking, and performance reporting.

• Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising.

• Capability to analyze campaign performance and pinpoint practical optimization opportunities.

• Familiarity with key performance metrics such as CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin.

• Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement is preferred.

• Experience supporting creative testing and translating performance outcomes into clear creative insights.

• Strong attention to detail, with the ability to manage multiple campaigns, markets, deadlines, and stakeholders simultaneously.

• Proficient in working with spreadsheets, dashboards, reporting tools, and campaign management platforms.

• Professional fluency or native-level fluency in English is required.

• Professional fluency or native-level fluency in Arabic or Hebrew is preferred.

🏝️ Benefits

• Health insurance.

• Flexible working hours.

• Professional development opportunities.