Growth Marketing Specialist, APAC

This is a fully remote position, open to applicants in Japan.

📋 Description

• Implement and assist with paid media initiatives across designated APAC markets, encompassing campaign setup, quality assurance, launch, monitoring, pacing, optimization, and reporting.

• Oversee daily campaign operations on global and APAC-specific performance platforms, which include Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, LINE, Naver, Kakao, Yahoo Japan, Rakuten, and other pertinent regional paid media channels.

• Evaluate campaign performance on a daily basis and identify issues related to spending pacing, delivery, tracking, creative fatigue, audience engagement, conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), and other essential KPIs.

• Compile regular performance reports, insights summaries, test evaluations, and campaign performance updates for managers and cross-functional teams.

⛳️ Requirements

• 2 to 5 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations.

• Practical experience in executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or comparable performance channels.

• Experience with APAC-specific platforms like LINE, Naver, Kakao, Yahoo Japan, Rakuten, Baidu, Xiaohongshu, or other similar regional paid media platforms is strongly preferred.

• Strong skills in campaign operations, including campaign setup, trafficking, quality assurance, budget pacing, naming conventions, tracking, and performance reporting.

• Professional fluency or native-level fluency in English is mandatory.

• Professional fluency or native-level fluency in at least one major APAC language is strongly preferred, such as Japanese, Korean, Mandarin Chinese, Cantonese, Thai, Vietnamese, Bahasa Indonesia, Hindi, or another regionally relevant language.

🏝️ Benefits

• Programs designed to support the health of our employees and their families.

• Flexible work arrangements.

• Options and upgrades that prioritize flexibility, protection, and security.