Growth Marketing Retention Lead

This is a fully remote position, open to applicants in Uruguay.

📋 Description

• Take charge of the retention strategy encompassing Email, SMS, Push Notifications, and Loyalty programs.

• Enhance key performance indicators such as Repurchase Rate, Customer Lifetime Value (LTV), Purchase Frequency, Gross Revenue, Gross Margin, and NPS.

• Create, prioritize, and implement experimentation roadmaps for campaigns, lifecycle automations, and customer journeys.

• Develop customer segmentation strategies utilizing behavioral, transactional, and engagement data.

• Formulate lifecycle communication strategies tailored for various customer segments and markets.

• Track channel performance and refine CTR, CVR, unsubscribe rates, and engagement metrics.

• Spearhead retention planning within major marketing initiatives, ensuring a cohesive omnichannel customer experience.

• Collaborate with Data Science to discover new segmentation opportunities and predictive modeling.

• Work alongside Creative teams to consistently enhance messaging effectiveness.

• Manage retention calendars, communication frequency, and channel orchestration.

• Assess new retention technologies and automation possibilities to boost scalability.

• Deliver insights, recommendations, and business impact assessments to stakeholders.

⛳️ Requirements

• Over 5 years of experience in leading CRM, Lifecycle Marketing, or Customer Retention efforts within eCommerce or rapidly growing digital sectors.

• Demonstrated expertise in managing Email Marketing as a primary channel for retention.

• Practical experience with SMS and Push Notification strategies.

• In-depth knowledge of customer lifecycle marketing, segmentation, and marketing automation.

• Skilled in designing and analyzing A/B tests and experimentation roadmaps.

• Strong analytical mindset with a proven track record of utilizing data for business decision-making.

• Experience with CRM platforms like Klaviyo, Emarsys, Braze, Iterable, Salesforce Marketing Cloud, or similar.

• Proven ability to collaborate with cross-functional teams including Data, Creative, Product, and Growth.

• Proficient in English, both written and spoken.

🏝️ Benefits

• Fully Remote work environment.

• Competitive salary in USD.

• Paid time off.

• Additional benefits to be discussed.