Growth Marketing Manager – Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the entire campaign lifecycle across Meta Ads, Google Ads, and TikTok Ads, encompassing objectives, account and campaign structure, setup and quality assurance, audience or keyword targeting, budgets and bidding, launch, pacing, optimization, experimentation, measurement, and reporting.

• Create a steady pipeline of performance marketing creative concepts based on customer insights, channel behaviors, and campaign data. Transform these concepts into comprehensive briefs that outline the audience, angle, hook, format, testing hypothesis, variants, and success metrics.

• Collaborate with creative partners to launch concepts into the market, provide precise performance feedback, and enhance the quality of subsequent assets.

• Develop and oversee an experimentation roadmap that includes creative, messaging, audiences, offers, landing pages, campaign structures, and bidding strategies. Prioritize tests by assessing evidence, expected impact, effort, and the value of the insights gained.

• Evaluate creative and campaign performance based on concept, hook, format, audience, placement, and funnel stage. Utilize these insights to prioritize new tests, iterate successful ideas, address audience fatigue, and discontinue efforts that fail to meet objectives.

• Design and refine full-funnel programs aimed at raising awareness, generating high-intent leads, enhancing the conversion from marketing-qualified leads to sales-qualified leads, creating opportunities, and contributing to closed-won revenue.

• Oversee and manage channel budgets, track pacing and customer acquisition costs, and suggest reallocations based on performance, seasonality, test outcomes, lead quality, and business priorities.

• Proficient with AI tools, leveraging platforms such as Claude Code and Codex to swiftly develop and iterate on creative concepts and analyses.

⛳️ Requirements

• A minimum of 5 years of relevant experience in performance marketing, growth marketing, or demand generation, with a proven track record of managing paid media programs and achieving measurable pipeline or revenue results.

• Hands-on experience in building, launching, managing, optimizing, and measuring campaigns on Meta Ads, Google Ads, and TikTok Ads. Direct experience with all three platforms is mandatory; agency oversight alone is insufficient.

• A demonstrated history of managing the entire campaign lifecycle, including strategy formulation, account and campaign setup, targeting, budget management and bidding, launch quality assurance, pacing, optimization, experimentation, measurement, and reporting.

• Experience in creating performance marketing creative concepts and briefs that articulate audience insights, angles, hooks, formats, hypotheses, variants, and success metrics, utilizing results to inform the next iteration.

• Strong analytical acumen across platform and full-funnel metrics, with experience in using spreadsheets, marketing analytics, customer relationship management, and attribution tools to correlate spend with lead quality, opportunities, pipeline, and revenue.

• Proven experience in collaborating with Sales, SDRs, RevOps, marketing, and creative teams to enhance targeting, messaging, asset quality, conversion rates, and overall business impact.

• Excellent written and verbal communication skills, including the ability to produce creative briefs, performance reports, and recommendations that assist diverse audiences in making informed decisions.

• Comfortable working in a startup or high-growth environment where priorities change rapidly, contributing to the development of practical processes and systems as the company expands.

🏝️ Benefits

• Competitive salary and equity (some positions may qualify for performance-based incentives or bonuses)

• Health, dental, and vision insurance

• 401(k) plan

• Flexible vacation policy

• Remote-friendly culture