Growth Marketing Manager – MEA

📋 Description

• Oversee paid media campaigns on a global scale and within MEA-specific performance platforms, such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other pertinent regional paid media outlets.

• Enhance campaigns in alignment with business objectives, including new customer acquisition, revenue growth, ROAS, CAC, LTV, contribution margin, conversion rates, and payback periods.

• Formulate budget allocation strategies across various markets, channels, campaigns, target audiences, and funnel stages based on performance metrics, incrementality, and growth potential.

• Spearhead performance creative testing across paid social, search, display, app, and regional media platforms.

• Collaborate with creative teams to design, test, and refine performance assets, including static ads, short-form videos, UGC-style content, localized messaging, promotional materials, landing page ideas, and app install assets.

• Create and manage structured testing roadmaps for audiences, bidding strategies, campaign frameworks, creative concepts, offers, landing pages, and optimization tactics specific to each platform.

• Assess campaign performance by market, channel, audience, creative type, product category, device, and customer segment to uncover scaling and efficiency opportunities.

• Direct measurement initiatives across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.

• Collaborate with analytics and data science teams to enhance performance reporting, attribution precision, incrementality assessment, and strategic decision-making frameworks.

• Review platform-reported performance against internal measurements, incrementality benchmarks, and business-level outcomes.

• Cultivate relationships with media platforms, regional paid media partners, and performance agencies to enhance campaign performance and access beta opportunities.

• Track performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR variations, and platform changes across MEA markets.

• Present performance results, insights, risks, and recommendations to leadership and cross-functional teams.

⛳️ Requirements

• Demonstrated experience in performance marketing, growth marketing, paid media, or digital acquisition, ideally in eCommerce, marketplace, retail, consumer technology, subscription services, beauty, health and wellness, or mobile app sectors.

• Practical experience managing paid media campaigns across multiple MEA markets.

• In-depth platform knowledge of major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.

• Familiarity with MEA-specific performance platforms or similar regional paid media channels.

• Strong grasp of paid search, paid social, app acquisition, display advertising, retargeting, shopping campaigns, feed-based ads, and marketplace media.

• Proven capacity to manage and optimize significant paid media budgets across various markets and channels.

• Excellent analytical skills with experience in measuring CAC, ROAS, LTV, payback periods, conversion rates, retention, contribution margin, and cohort performance.

• Experience with incrementality measurement techniques, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs.

• Strong understanding of attribution challenges, platform-reported bias, privacy changes, signal loss, and measurement trade-offs.

• Experience in developing creative testing frameworks and translating performance data into actionable creative strategies.

• Ability to evaluate creative performance based on hooks, messaging, offers, formats, audiences, localization, and funnel stages.

• Hands-on performance marketer with extensive knowledge of paid media platforms, regional MEA media ecosystems, creative testing, campaign optimization, and incrementality measurement.

• Highly analytical, adept at managing large budgets, and experienced in adapting performance strategies across diverse MEA markets.

• Professional fluency or native-level proficiency in English is required.

• Professional fluency or native-level proficiency in Arabic or Hebrew is preferred.

🏝️ Benefits

• Employees (and their families) who meet the eligibility criteria outlined in applicable plan documents can participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan.

• Employees will also be eligible for Time Off and Paid Sick Leave in accordance with the company’s policies.

• Employees will enjoy paid holidays throughout the calendar year.

• The hired applicant may receive Restricted Stock Units and annual bonuses based on eligibility and performance criteria defined in the relevant plan documents and policies.