Growth Marketing Manager – GHL Automation

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, implement, and enhance paid search and social media campaigns utilizing Google Ads and Meta Ads Manager.

• Oversee advertising budgets by analyzing cost-per-lead, acquisition costs, and overall ROI.

• Execute A/B testing on various ad creatives, messaging, offers, keyword targeting, and retargeting strategies.

• Adjust campaigns based on the quality of leads and established conversion metrics.

• Manage GoHighLevel (GHL) sales funnels, pipelines, and automated workflows.

• Create automated workflows for lead response and appointment scheduling.

• Ensure the integrity of CRM data, lead categorization, and visibility within the pipeline.

• Design and maintain mobile-optimized landing pages.

• Conduct conversion rate optimization tests focusing on visitor behavior, calls to action, and registration forms.

• Synchronize paid media efforts, landing page content, and customer journey experiences.

• Develop automated email and SMS nurturing sequences.

• Create database re-engagement campaigns and segment contacts based on financial needs and funnel stages.

• Experiment with send timings, messaging, and offers to boost appointment booking rates.

• Transform expert insights, FAQs, and market updates into concise content for platforms like LinkedIn, Facebook, Instagram, YouTube, and TikTok.

• Perform basic video editing using software such as CapCut.

• Integrate organic content distribution with paid advertising initiatives.

• Construct and manage performance dashboards that track metrics such as Cost Per Qualified Lead, Lead-to-Appointment Conversion, and Cost Per Settled Deal.

• Evaluate acquisition funnel performance, pinpoint drop-off areas, and enhance sales alignment.

• Present marketing expenditures, efficiency metrics, and revenue impact analyses to executive leadership.

⛳️ Requirements

• Demonstrated success in a hands-on Performance Marketing, Growth Marketing, or Lead Generation position executing comprehensive funnel strategies.

• Advanced knowledge in managing and optimizing paid acquisition campaigns within Google Ads and Meta Ads Manager.

• Practical experience in constructing workflows, automation rules, pipelines, and funnels in GoHighLevel (GHL).

• Strong grasp of landing page design, copywriting, user psychology, and conversion rate optimization principles.

• Proficient in Google Analytics (GA4), Google Tag Manager (GTM), Meta Business Suite, and performance reporting tools.

• Familiarity with AI tools such as ChatGPT for copywriting, strategic planning, and marketing outputs.

• Exceptional command of written English and persuasive marketing copywriting abilities.

• Direct experience in mortgage broking, lending, personal finance, property, or financial services is strongly preferred.

• Experience in generating qualified service-business leads within the Australian market is preferred.

• Understanding of long-cycle nurturing funnels is preferred.

• Basic video editing capabilities using CapCut or similar tools are preferred.

• Experience in developing multi-channel attribution models and customized reporting dashboards is preferred.

🏝️ Benefits

• AU Holidays

• 100% Remote work

• Independent Contractor Agreement