Growth Marketing Manager – Financial Solutions

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the marketing strategy for BELAY's Financial Solutions service line.

• Propel pipeline, revenue growth, and marketing efficiency.

• Create the ideal customer profile, insights, positioning, campaigns, and growth strategies.

• Lead, mentor, and enhance the Financial Solutions marketing team.

• Set marketing priorities in collaboration with the Director of Marketing.

• Collaborate with Sales, Revenue Operations, Finance, Creative, and other Marketing functions.

• Manage Marketing's impact on Financial Solutions pipeline and revenue growth.

• Develop forecasts, lead projections, performance targets, business cases, and investment recommendations.

• Track marketing investment, pipeline, revenue, customer acquisition, and ROI.

• Present business performance, insights, and growth suggestions to senior leadership.

• Take ownership of the marketing funnel from awareness to qualified pipeline.

• Design and implement integrated, omnichannel acquisition campaigns.

• Expand into new audiences, verticals, and channels while creating cross-sell strategies.

• Create and manage a cross-channel experimentation roadmap.

• Design and assess A/B and multivariate tests.

• Scale successful strategies and optimize or eliminate underperforming initiatives.

• Utilize Salesforce, HubSpot, and other marketing technologies for campaign execution, reporting, funnel visibility, and optimization.

• Ensure brand consistency across Financial Solutions campaigns and channels.

• Equip Sales with messaging, content, tools, and resources for lead conversion and revenue generation.

• Assist with special projects, strategic initiatives, and research.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.

• A minimum of 5 years of experience in growth marketing, demand generation, product marketing, or lead generation.

• At least 1 year of experience in people leadership or direct team management.

• Proven experience in developing and implementing marketing strategies linked to pipeline, revenue, customer acquisition, or measurable business outcomes.

• Experience in crafting and executing integrated, multi-channel marketing campaigns.

• Strong analytical capabilities and the ability to interpret performance data and provide data-driven recommendations.

• Experience collaborating cross-functionally with Sales, Revenue Operations, Finance, Creative, or similar business functions.

• Preferred: background in financial services, accounting, bookkeeping, fractional finance, or other professional services.

• Preferred: familiarity with HubSpot and Salesforce or similar CRM and marketing automation platforms.

• Preferred: experience managing paid media, agencies, vendors, contractors, or sponsorships.

• Preferred: experience with marketing forecasting, attribution, customer acquisition cost, lifetime value, ROI analysis, or conversion optimization.

• Strategic and commercially focused mindset.

• Strong skills in leadership, coaching, and team development.

• Excellent analytical, problem-solving, and data-driven decision-making abilities.

• Outstanding verbal, written, and presentation skills.

• Strong collaboration and stakeholder management skills across functions.

• Ability to efficiently manage multiple priorities, projects, and deadlines.

• Growth and experimentation-oriented mindset.

• Strong customer and market focus.

• Proficient in Google Workspace and quick to learn new technologies.

• Dedicated home office with a schedule that aligns with BELAY's core collaboration hours.

• Applicants must currently reside within a 50-mile radius of Atlanta, Georgia.

• Must be legally authorized to work in the United States.

🏝️ Benefits

• Remote-first organization.

• Dedicated home office.

• Virtual collaboration tools.

• Occasional travel, including BELAY's annual company Summit and other business meetings.

• Flexibility outside standard business hours may be required based on the role.

• Reasonable accommodations may be made for individuals with disabilities.

• Equal employment opportunity and inclusive work environment.