Growth Marketing Manager, D2C

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Take charge of our direct-to-consumer patient acquisition strategy.

• Create and prioritize the experimentation roadmap for Google and Facebook/Meta advertising.

• Develop our influencer marketing strategy from the ground up.

• Manage the marketing performance dashboard.

• Oversee the design and optimization of landing pages and content experiences that drive conversions.

• Formulate the strategy for organic patient acquisition through SEO and AEO.

• Test and implement the latest AI tools and workflows to streamline and enhance the marketing pipeline.

⛳️ Requirements

• 6-10 years of experience in growth marketing, performance marketing, or demand generation.

• Proven track record of managing agencies, freelancers, or vendors for campaign execution.

• Strong analytical skills.

• A mindset geared towards experimentation.

• Sufficient design sensibility to conceptualize a landing page and provide actionable feedback on creative elements.

• Excellent and concise communication skills, particularly in writing.

• A preference for speed and iteration.

• Curious about AI and willing to engage hands-on.

• Bonus points for experience in marketing to Medicare, senior, or caregiver demographics.

🏝️ Benefits

• Health insurance.

• Flexible working arrangements.

• Opportunities for professional development.

• Meaningful early equity.