Growth Marketing Manager – B2B

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership of and enhance performance-oriented marketing efforts aimed at attracting and engaging B2B clients.

• Create and expand marketing funnels that successfully transition awareness into product adoption and sustained product usage.

• Oversee and continually refine PPC campaigns and lead-generation efforts while prioritizing CAC efficiency and conversion metrics.

• Collaborate closely with external agencies and internal teams to ensure that marketing initiatives achieve measurable business results.

• Regularly assess campaign performance and customer acquisition processes.

• Leverage analytics and experimentation to discover growth opportunities and enhance acquisition effectiveness.

• Work in tandem with Product Owners to ensure marketing is seamlessly integrated into product development and go-to-market strategies.

• Assist in product launches by providing clear positioning, messaging, and strategic approaches.

• Offer market feedback and customer insights that inform product decisions and prioritization.

• Formulate marketing strategies for B2B products and services.

⛳️ Requirements

• Demonstrated experience in B2B marketing with a strong emphasis on performance or growth marketing.

• Practical experience in launching and optimizing PPC campaigns.

• Proven track record in building and refining lead-generation funnels.

• Strong analytical capabilities and proficiency in working with performance metrics and marketing data.

• Experience at the intersection of marketing and product teams.

• Excellent communication skills with the ability to clearly convey marketing strategies and decisions.

• Capacity to work autonomously, identify growth opportunities, and take responsibility for outcomes.

• Experience in managing marketing initiatives from conception to execution.

• Comfort in a dynamic, high-expectation workplace.

• Preferred: Background in B2B SaaS, fintech, or product-driven technology sectors.

• Preferred: Familiarity with marketing analytics tools, such as Google Analytics.

• Preferred: Understanding of SQL or experience working with marketing data in databases.

• Preferred: Experience in developing analytics systems for B2B products.

• Preferred: Interest in AI-driven marketing and data-informed growth strategies.

• Preferred: Experience within financial services or digital business ecosystems.

🏝️ Benefits

• Health insurance

• Paid time off