Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy, execution, and effectiveness of CCM incremental acquisition campaigns across various channels including email, direct mail, SMS, OBTM, and other emerging platforms.

• Create audience segmentation, messaging, creative concepts, and channel strategies that promote incremental enrollments and deliver measurable business results.

• Oversee campaign planning, gather requirements, ensure stakeholder alignment, execute launches, and analyze performance post-campaign.

• Discover and validate new growth opportunities through pilot programs, testing, and ongoing optimization efforts.

• Manage the CRO roadmap for CCM and Telehealth enrollment experiences, focusing on enhancing conversion rates and minimizing enrollment challenges.

• Design, implement, analyze, and expand A/B and multivariate tests utilizing VWO and other experimentation tools.

⛳️ Requirements

• At least 5 years of experience in Growth Marketing, Digital Marketing, Performance Marketing, CRO, or similar fields.

• Demonstrated history of achieving measurable customer acquisition and conversion growth.

• Experience in developing and executing multi-channel marketing campaigns, encompassing email, direct mail, and digital channels.

• Strong background in experimentation, including A/B testing, multivariate testing, and incrementality methodologies.

• Proficient in utilizing analytics platforms to derive insights and inform decision-making.

• Excellent project management abilities and cross-functional leadership skills.

• Outstanding written and verbal communication skills.

• Capability to handle multiple projects concurrently in a dynamic environment.

🏝️ Benefits

• Flexible Vacation Policy

• 80 hours of Paid Sick, Safe, and Caregiver Leave annually

• Performance bonus