Growth Marketing Manager

This is a fully remote position, open to applicants in Colorado, +1 more state.

📋 Description

• Effectively increase paid search and social expenditure through swift creative iterations for Calendar Ecosystem products while meeting MER, CPA, and Contribution goals.

• Create a dynamic creative testing strategy that yields actionable business insights and guides the future creative roadmap and product positioning.

• Deliver clear, performance-driven creative briefs and constructive feedback that result in successful concepts and high creative success rates.

• Collaborate closely with Product Marketing to explore and validate new marketing approaches based on customer insights.

• Oversee campaign structure, keyword strategy, and bidding practices to enhance CPA efficiency.

• Regularly analyze auction insights, impression share, and CPC trends to maintain a competitive edge.

• Leverage platform data, third-party tools, and website analytics to inform decisions beyond in-platform metrics.

• Share key performance insights and provide actionable recommendations to enhance performance.

⛳️ Requirements

• 4–7 years of experience in a growth or performance marketing position with hands-on expertise in Meta and Google Ads.

• Proven experience in briefing creative teams and presenting data on creative performance.

• Demonstrated ability to scale budgets while achieving profitability and efficiency targets.

• Strong understanding of performance metrics (MER, CPA, ROAS, CTR, Thumbstop).

• Knowledge of various marketing attribution methods, including MMM, MTA, and incrementality.

🏝️ Benefits

• Competitive Salary + Equity Package

• 401K matching

• Wellness, learning, and home-office budgets

• Health, Dental & Vision Medical Plans

• Significant autonomy to shape the direction of your work

• Unlimited PTO

• Company holidays on the first Friday of every month (Excluding November, December, and January)