Growth Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of and enhance growth marketing channels for both paid and organic acquisition.

• Strategize, initiate, and oversee comprehensive advertising campaigns across platforms such as Google Ads, LinkedIn, Meta, and other digital channels.

• Create demand generation initiatives aimed at mid-market and enterprise-level organizations.

• Establish a quantifiable and repeatable pipeline of qualified leads.

• Execute tracking, attribution, and reporting to guarantee that marketing performance is entirely measurable.

• Regularly test audiences, messaging, creatives, landing pages, and channels to elevate campaign effectiveness.

• Collaborate closely with Sales to enhance lead quality, conversion rates, and pipeline generation.

• Oversee campaign budgets and provide reports on essential performance indicators including CAC, CPL, ROI, and pipeline contribution.

⛳️ Requirements

• A minimum of 5 years of experience in Growth Marketing.

• Prior experience in marketing global payroll, Employer of Record (EOR), workforce management, or HR technology solutions is highly preferred.

• Demonstrated success in marketing to mid-market and enterprise clients who experience longer, multi-stakeholder buying cycles.

• Proven capability in managing paid acquisition campaigns that yield measurable business outcomes.

• Strong analytical abilities, including experience with attribution models, dashboards, and performance reporting.

• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and contemporary demand generation strategies.

• A startup mentality—you act swiftly, take initiative, and thrive on experimenting and learning.

• Self-motivated and adept at working independently in a fully remote setting.

🏝️ Benefits

• Experience a completely remote work environment with avenues for professional growth and development.