Growth Marketing Manager

This is a fully remote position, open to applicants in Greece, +4 more countries.

📋 Description

• Take ownership of the demand generation strategy and the resulting pipeline, encompassing messaging, positioning, and channel mix.

• Supervise outbound efforts by managing the email outbound agency and providing guidance to the SDR on follow-up, messaging, and lead quality.

• Manage the LinkedIn outbound strategy, including sequences and targeting.

• Oversee performance marketing on platforms such as Google, Meta, and LinkedIn in collaboration with the paid media specialist, focusing on budget allocation, creative direction, testing, and results analysis.

• Establish and maintain HubSpot reporting for attribution, funnel conversion, cost per meeting, and channel performance.

• Collaborate with the Sales team on qualification feedback to enhance messaging and targeting strategies.

• Coordinate with the SEO and social teams to ensure that organic, paid, and outbound efforts complement each other and effectively generate pipeline.

• Build and manage partnerships that attract qualified buyers and enhance positioning.

• Experiment with new channels and offers, discontinuing those that are ineffective.

⛳️ Requirements

• 3-5 years of experience in growth, demand generation, or B2B marketing, preferably in a services-oriented business.

• Practical experience with email and LinkedIn outbound strategies, as well as managing agencies or external partners.

• Proven track record in overseeing paid campaigns (Google, Meta, and/or LinkedIn) and interpreting performance data.

• Strong proficiency in HubSpot (including workflows, lead routing, and reporting).

• Familiarity with SEO principles and their role in pipeline strategy.

• Analytical mindset: capable of interpreting data and determining actionable next steps.

• Professional-level proficiency in written and spoken English.

• Experience marketing a service business (fashion, eCommerce, creative, or SaaS) is a plus.

• Background in partnerships or referral programs is advantageous.

• Experience with automation tools (n8n, Zapier, or similar) is a plus.

🏝️ Benefits

• Fully remote working environment.

• Collaborative, friendly, and flexible team culture.

• Paid vacation, days off, and sick leave.

• Opportunity to engage with fashion, eCommerce, creative, and AI-driven visual production projects.

• Access to advanced tools, workflows, and training in AI visuals, creative production, retouching, eCommerce content, and B2B sales.

• Chance to contribute to the development of a repeatable sales engine for a rapidly growing creative production company.

• Close collaboration with leadership, sales, and production teams.

• Team-building activities and company gatherings.

• Opportunities for growth as Pixofix expands.