Growth Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement growth strategies throughout the customer lifecycle, focusing on acquisition, activation, retention, referral, and revenue.

• Take full ownership of the marketing funnel, overseeing everything from lead generation to customer retention.

• Plan, initiate, and manage growth experiments across various channels, including paid media, email, SEO, content, partnerships, social media, and website optimization.

• Analyze user behavior, campaign effectiveness, and funnel metrics to uncover growth opportunities and identify bottlenecks.

• Design and execute A/B tests on landing pages, user journeys, messaging, offers, and campaign creatives.

• Collaborate with product, sales, CRM, content, and design teams to enhance customer experience and drive conversion rates.

• Create segmentation strategies and personalized campaigns to boost engagement and lifetime value.

• Identify and assess new channels, technologies, and tools that can facilitate scalable growth.

• Construct dashboards and relay performance insights and recommendations to stakeholders.

⛳️ Requirements

• 4–6 years of experience in growth marketing, digital marketing, demand generation, or related areas.

• Strong knowledge of customer acquisition, conversion optimization, retention, and lifecycle marketing.

• Practical experience with paid media platforms, CRM tools, email marketing, and web analytics.

• Excellent analytical skills.

• Familiarity with A/B testing, funnel analysis, and marketing experimentation.

• Capability to work with data and convert insights into actionable strategies.

• Strong project management and stakeholder management abilities.

• Exceptional communication skills in both German and English.

• Preferred Qualifications: Experience in B2B SaaS, technology, or digital-first business environments.

• Knowledge of tools such as HubSpot, Salesforce, and Marketo.

• Understanding of SEO, CRO, and marketing automation.

• Experience with SQL & MQL, attribution models, or advanced reporting is advantageous.

• Awareness of GDPR and privacy regulations.

🏝️ Benefits

• Caring PASSIONATELY about keeping our customers safe – We’re dedicated to solving problems. Whatever it takes.

• Thinking UNCONVENTIONALLY to stay ahead – The world never fails to surprise us. So let’s surprise it first.

• Doing the hard work to make things SIMPLE – Craft and hone something that delights in its simplicity.

• Working COLLABORATIVELY to build success – The power of the team will always make us faster and better.

• Opportunities to develop your skills and advance your career.