Growth Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the company's Growth strategy with an emphasis on pipeline and revenue generation.

• Develop and enhance the customer acquisition, conversion, and expansion processes.

• Manage inbound and digital acquisition channels, assessing performance, customer acquisition cost (CAC), conversion rates, and return on investment (ROI).

• Establish processes and governance for Marketing Operations, ensuring data integrity, tracking, and automation.

• Collaborate with Sales and Revenue Operations to construct the sales funnel and improve revenue predictability.

• Set objectives, key performance indicators (KPIs), and routines for performance monitoring.

• Drive experimentation and continuous testing initiatives, including growth loops, conversion rate optimization (CRO), campaigns, channels, and segmentations.

• Support Account-Based Marketing (ABM), inbound marketing, and demand generation strategies.

• Ensure consistency between positioning, campaigns, channels, and commercial goals.

• Oversee the budget for the area and prioritize initiatives accordingly.

• Lead and grow the Growth team.

⛳️ Requirements

• Familiarity with AI tools.

• Strong capability to analyze metrics, integrate data, and formulate hypotheses (Analytics).

• Advanced understanding of paid traffic sources (Google Ads, Meta Ads) and SEO.

• Proficient in conversion rate optimization (CRO) techniques and customer relationship management (CRM) systems (e.g., HubSpot, Dynamics).

• Experience in Growth, Demand Generation, or Performance roles.

• Proven track record of generating pipeline and achieving revenue objectives.

• Knowledge of the sales funnel and commercial operations.

• Experience with automation tools and data visibility solutions (Business Intelligence).

• Commitment to data-driven decision-making and fostering a data-driven culture.

• Willingness to engage with operations and closely track metrics.

• Understanding of how acquisition influences product and sales, with cross-functional collaboration.

• Experience in managing teams and multidisciplinary projects.

• Knowledge of Account-Based Marketing (ABM).

• Strategic mindset with strong execution skills.

🏝️ Benefits

• Health insurance.

• Dental plan.

• Life insurance (extendable to legal dependents).

• Medication allowance (also extendable to children).

• Commuter benefit or parking allowance.

• Flexible meal/food allowance.

• Wellhub (formerly Gympass) and TotalPass.

• Birthday day off.

• NeoBaby parental support program.

• Unico Skill, an external training and education solution.

• Childcare allowance.

• Extended parental leave: 6 months for mothers and 30 days for fathers.

• Referral program, bonuses, and more.