Growth Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Implement email marketing campaigns using Klaviyo and/or HubSpot in alignment with strategic objectives.

• Develop, oversee, and enhance lifecycle email flows, including welcome, onboarding, and re-engagement sequences.

• Employ segmentation and personalization strategies to improve engagement.

• Track email performance and identify areas for enhancement.

• Align marketing campaigns across email, website, and social media platforms.

• Collaborate with external agencies to ensure timely and accurate delivery of marketing materials.

• Evaluate marketing content for brand consistency, message alignment, and accuracy prior to publication.

• Assist in the execution of cross-channel campaigns within ElliQ’s marketing framework.

• Organize and coordinate grassroots marketing initiatives to introduce ElliQ to various communities.

• Plan and manage in-person demonstrations, pop-up events, and local marketing activities.

• Handle event logistics, including venue selection, equipment, staffing, and promotional materials.

• Discover community-based marketing opportunities with senior centers, caregiver networks, health events, and local partnerships.

• Capture content from events for repurposing across digital platforms.

• Oversee daily operations of the referral program.

• Manage user reviews, retention programs, and customer interactions.

• Implement retention and customer engagement strategies to ensure programs meet operational KPIs.

• Work with external paid media agencies to initiate and monitor campaigns.

• Assist in tracking campaign performance and generating internal reports.

• Analyze campaign data to derive insights that will guide future marketing efforts.

⛳️ Requirements

• 5-6 years of experience in digital marketing, specifically in DTC, preferably within healthcare or subscription-based businesses.

• Exceptional copywriting and editing abilities, with a knack for maintaining an established brand voice.

• Practical experience with email marketing tools such as Klaviyo or HubSpot, as well as e-commerce platforms like Shopify.

• Proven experience managing social media accounts and content publishing processes.

• Strong organizational skills and project management expertise.

• Comfortable collaborating with agencies, freelancers, and cross-functional teams.

• Data-driven mindset with the capability to interpret reports, recognize trends, and identify issues.

• Self-motivated individual able to work independently once provided with clear direction.

• Willingness to travel occasionally for events, engagement opportunities, and demonstrations.

🏝️ Benefits

• Full-time employment.

• Remote work arrangement.