Growth Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Formulate and implement growth strategies aimed at enhancing user acquisition, activation, and retention for Injective products.

• Assess user behavior, conversion pathways, and campaign effectiveness to uncover growth potential.

• Take ownership of and monitor essential growth metrics, including user acquisition, engagement, activation, and retention.

• Conduct growth experiments across various channels and refine campaigns based on insights derived from data.

• Collaborate with Product and Business Development teams to enhance onboarding processes and promote user adoption.

• Discover and evaluate new acquisition channels to broaden Injective's audience beyond the current crypto-native demographic.

⛳️ Requirements

• Over 5 years of experience in a growth or performance marketing role, demonstrating a successful record of driving quantifiable user growth.

• Proven experience in scaling user growth for consumer-oriented products, preferably within fintech, trading, crypto, or other regulated sectors.

• Proficient in analyzing marketing performance and user engagement metrics.

• Familiarity with growth marketing frameworks and experimental methodologies.

• Experience utilizing marketing analytics tools and generating campaign reports.

• Strong analytical thinking with the ability to convert data into practical recommendations.

• A demonstrated and genuine interest in the crypto and DeFi sectors.

• Fluency in English is required.

• Excellent written and verbal communication skills.

• Ability to stay updated on current trends and advancements in the blockchain industry.

• A passion for the Injective mission and the growth of DeFi, along with the capability to articulate this passion.

• Familiarity with well-known blockchain firms, key industry players, and current market trends.

🏝️ Benefits

• Competitive salary and INJ token incentives.

• A remote-friendly work environment with flexible scheduling.

• Health insurance coverage.

• Unlimited paid time off (PTO).

• Provision of necessary equipment.

• Home office stipend.

• Opportunity to engage with pioneering blockchain technology in the finance sector.

• A collaborative team culture that fosters professional growth and development.

• Opportunities for global team meet-ups.