Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive acquisition and activation strategy that draws candidates to our platform.

• Develop and implement campaigns across various lifecycle, conversion, and activation channels.

• Collaborate closely with the owner of paid channels to ensure alignment on audience targeting, timing, and messaging.

• Work in partnership with the Product team to enhance in-platform conversion rates.

• Utilize data to make swift decisions regarding effective strategies and areas needing improvement.

• Create and manage segmented nurture flows within our marketing automation system.

• Oversee email acquisition initiatives from start to finish, including list strategy, segmentation, copywriting, and performance analysis.

• Manage candidate-facing acquisition pages: writing copy, setting up tracking, and conducting conversion tests.

• Design lifecycle interventions aimed at boosting activation rates.

• Establish the tracking and attribution framework that connects advertising expenditure to activation and placement.

• Present results with clear insights and recommendations for future actions.

• Leverage AI tools to expedite audience research, creative development, and campaign iterations.

⛳️ Requirements

• High School Diploma, GED / GSCEs / A Levels, or equivalent qualifications.

• Bachelor's degree is preferred but can be replaced with relevant experience.

• 6 to 8 years of experience in performance or growth marketing, with direct, hands-on responsibility for lifecycle and email programs.

• Proven track record of collaborating closely with paid acquisition teams.

• Experience in managing budgets, creating campaigns from the ground up, and reporting results independently of an agency.

• Demonstrated ability to incorporate AI tools as a fundamental aspect of your marketing processes.

• Background in a two-sided marketplace, platform product, or any setting where users must complete steps post-registration to derive value.

• Understanding of funnel drop-off, lifecycle stages, and the intersection of marketing with product and onboarding.

• Experience in developing audience personas or ideal customer profiles (ICPs) and translating them into unique campaign strategies.

• Comfort in working with incomplete data.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and opportunities for remote work.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Professional development opportunities to enhance skills and career growth.

• A creative and collaborative work environment.