Growth Marketing Manager

📋 Description

• Oversee paid media campaigns on both global and region-specific performance platforms, such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media channels.

• Enhance campaigns to align with business objectives, including new customer acquisition, revenue generation, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.

• Create budget allocation strategies across various markets, channels, campaigns, audiences, and funnel stages, guided by performance metrics, incrementality, and growth potential.

• Spearhead performance creative testing across paid social, search, display, app, and regional media platforms.

• Collaborate with creative teams to design, test, and refine performance assets, including static ads, short-form videos, UGC-style content, localized messaging, promotional materials, landing page designs, and app install assets.

• Develop and maintain organized testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization techniques.

• Assess campaign performance by market, channel, audience, creative, product category, device, and customer segment to uncover opportunities for scalability and efficiency.

• Direct measurement initiatives encompassing attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.

• Collaborate with analytics and data science teams to enhance performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.

• Evaluate platform-reported performance against internal metrics, incrementality, and business outcomes.

• Cultivate relationships with media platforms, regional paid media partners, and performance agencies to boost campaign performance and gain access to beta opportunities.

• Track performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR fluctuations, and platform modifications across markets.

• Present performance outcomes, insights, risks, and recommendations to leadership and cross-functional teams.

⛳️ Requirements

• Typically requires seven (7) years of experience in performance marketing, growth marketing, paid media, or digital acquisition, ideally within eCommerce, marketplace, retail, consumer technology, subscription services, beauty, health and wellness, or mobile app sectors.

• Demonstrated experience in performance marketing, growth marketing, paid media, or digital acquisition.

• Practical experience managing paid media campaigns across diverse markets.

• In-depth knowledge across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.

• Strong comprehension of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media.

• Proven capability to manage and optimize substantial paid media budgets across multiple markets and channels.

• Excellent analytical skills with experience in measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance.

• Familiarity with incrementality measurement techniques, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs.

• Strong understanding of the limitations of attribution, platform-reported bias, privacy changes, signal loss, and measurement trade-offs.

• Experience in establishing creative testing frameworks and translating performance data into actionable creative strategies.

• Ability to evaluate creative performance based on hook, message, offer, format, audience, localization, and funnel stage.

• Professional fluency or native-level proficiency in English is required.

• Professional fluency or native-level proficiency in Spanish or Portuguese is preferred.

🏝️ Benefits

• Medical, dental, and vision insurance

• 401(k) retirement plan

• Time Off and Paid Sick Leave

• Paid holidays throughout the calendar year

• Restricted Stock Units and annual bonuses