Growth Marketing Manager

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Create and enhance landing pages to facilitate paid advertising efforts.

• Track, assess, and refine website performance, focusing on user experience, speed, and conversion rates.

• Oversee SEO strategies, encompassing on-page optimization, technical SEO, and content organization.

• Utilize tools like Google Analytics, Google Search Console, and heatmap software to uncover growth opportunities.

• Strategize, initiate, and manage advertising campaigns on Meta (Facebook & Instagram) and Google Ads.

• Perform A/B testing on creative assets, copy, target audiences, and bidding approaches.

• Optimize campaigns according to established KPIs, such as ROAS and CPL.

• Develop and manage email marketing workflows, including welcome series and re-engagement initiatives.

• Create and uphold a content calendar for both website and social media platforms.

⛳️ Requirements

• A minimum of 4 years of experience in digital marketing, growth marketing, or performance marketing.

• Demonstrated success in managing Meta and Google Ads campaigns with quantifiable outcomes.

• Proficient with email marketing platforms like Klaviyo, Mailchimp, or ActiveCampaign.

• Familiarity with CRM systems such as HubSpot, Zoho, or equivalent.

• Strong grasp of SEO principles, website analytics, and conversion optimization techniques.

• Exceptional written communication and content development abilities.

• Self-driven with the capacity to work autonomously and take initiative.

• Experience in e-commerce, retail, home improvement, or similar sectors is a plus.

🏝️ Benefits

• Full-time remote position with a growing Australian company.

• Responsibility for the digital marketing strategy and function.

• A collaborative and nurturing team atmosphere.

• Competitive remuneration based on experience.