Growth Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will take charge of Coverflex's growth strategy in Germany, creating an acquisition engine that transforms paid, outbound, and lifecycle channels into a reliable, scalable source of qualified leads.

• Your role involves identifying successful strategies, amplifying them, and establishing a repeatable model that consistently produces SQLs each month, while closely monitoring funnel efficiency and return on investment.

• You will know you’ve achieved success when, after 90 days, you have assessed the existing acquisition channels and created a clear lead generation plan for the next 3 to 6 months.

• Successfully launched at least one new channel or initiative with measurable early outcomes.

• Established a solid working relationship with local BDR and Sales teams.

⛳️ Requirements

• A minimum of 5 years of experience in performance marketing, growth, or demand generation roles.

• Demonstrated expertise in managing paid acquisition campaigns (Google Ads, Meta, Bing, LinkedIn, TikTok, or Reddit) and overseeing budgets to ensure ROI.

• Practical experience with lifecycle marketing and outbound growth initiatives.

• Sufficient technical skills to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar).

• A strong understanding of B2B growth dynamics, with knowledge of the entire funnel from lead generation to closed-won.

• An ownership mentality: you set the strategy, implement the plan, and take responsibility for the results.

• An eagerness to seek first-mover advantages through new channels, tactics, hacks, and experiments.

• Proficiency in both German and English.

🏝️ Benefits

• Health insurance plans with the possibility to include family members and adjust conditions (*varies by country).

• 25 paid vacation days plus 3 caring days each year for side projects that positively impact society.

• An additional 2 weeks of paid leave beyond the legal maximum for Parental Leave.

• Time off for your birthday and your children's birthdays.

• A MacBook and a €500 onboarding budget to assist in setting up a productive workspace during your initial months.

• A yearly budget of €2,000 for professional development, work tools, equipment, and remote work facilitation.

• Fully remote work environment, with in-person gatherings at least once a year.

• Competitive and flexible compensation, including a Coverflex card and stock options to truly share in our success.