Growth Marketing Manager

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Take charge of marketing initiatives across paid, owned, and lifecycle channels.

• Craft compelling copy, manage campaigns, generate reports, and ensure accountability for outcomes.

• Assist in content, paid media, lifecycle, operations, and analytics programs as a versatile generalist.

• Generate content for blogs, social media, emails, and other owned platforms.

• Develop scalable content workflows that encompass briefing, creation, review, and publishing.

• Drive execution and optimization efforts for paid social and paid search campaigns.

• Establish campaign infrastructure, testing frameworks, and scalable reporting mechanisms.

• Create and oversee email and push notification programs, including segmentation, sequencing, copywriting, quality assurance, and performance enhancement.

• Contribute to the development of lifecycle infrastructure from the ground up.

• Aid in performance reporting across direct-to-consumer channels.

• Convert data into actionable insights and take proactive measures based on them.

• Develop systems and processes to disseminate marketing insights throughout the organization.

• Report directly to the VP of Consumer Marketing and play a pivotal role in shaping the D2C function.

⛳️ Requirements

• 5–8 years of experience in consumer marketing.

• Significant experience across multiple marketing channels.

• Strong instincts regarding the paid and owned media landscape.

• Profound expertise in at least one specific marketing discipline.

• Proven experience in creating workstreams or programs from the ground up.

• Demonstrated ability to utilize AI tools for workflow automation and scaling individual output.

• High level of agency and the capability to identify, create, and manage necessary systems independently.

• Experience in developing AI-driven workflows, automations, or internal tools.

• Previous experience with a consumer health, wellness, or subscription brand is a plus.

• Hands-on experience with paid social or paid search at a significant scale, including Meta Ads or Google Ads, is an advantage.

• Familiarity with platforms like Customer.io, Klaviyo, or similar lifecycle and email tools is a bonus.

• Preference for candidates located near NYC.

• Must complete employment eligibility verification through E-Verify.

🏝️ Benefits

• Equity.

• Comprehensive healthcare coverage.

• Vision and dental insurance.

• 401(k) plan.

• Unlimited paid time off (PTO).

• Parental leave.

• Opportunities for professional development.

• Broad ownership and growth potential.

• In-person attendance is not mandatory.

• Direct interaction with executives at leading technology and healthcare companies.