Growth Marketing Manager

This is a fully remote position, open to applicants in Alabama, +35 more states.

📋 Description

• Develop and implement a thorough digital marketing strategy aimed at enhancing brand visibility, generating sales-ready leads, building a revenue pipeline, and fostering customer growth and retention.

• Oversee and assist with SEO, digital advertising, email initiatives, social media management, content development, event coordination, community engagement, lead nurturing, account-based marketing (ABM), and lifecycle campaigns.

• Collaborate with the Growth Marketing team to fulfill key performance indicators (KPIs) for marketing qualified leads (MQLs), sales qualified leads (SQLs), closed-won revenue, expansion pipeline influence, and retention/net revenue retention (NRR) impact.

• Drive marketing- and sales-qualified leads through website calls to action (CTAs), landing pages, and lead-generation initiatives.

• Create and enhance lead-nurturing workflows utilizing email, webinars, content, paid media, social platforms, and other engagement methods.

• Manage lifecycle marketing for current customers based on usage patterns, renewal timing, and readiness for expansion, collaborating with Customer Success and Account Management teams.

• Assist with ABM strategies aimed at high-value prospects and clients.

• Coordinate the sourcing of customer stories and the production of campaigns in collaboration with Product Marketing and Creative teams.

• Direct community-building activities through forums, user groups, and other channels.

• Utilize AI tools and workflows for segmentation, personalization, content creation, performance assessment, and marketing automation.

• Partner with external agencies and contractors.

• Manage and enhance the marketing and sales technology stack for automation and attribution reporting.

• Ensure the cleanliness of customer and prospect databases, including segmentation and lead-scoring models.

• Lead research, strategy development, and execution for SEO initiatives.

• Create and manage sales enablement materials and collateral.

⛳️ Requirements

• At least 5+ years of digital marketing experience in a B2B SaaS environment.

• Experience in the Market Research / Consumer Insights industry is highly desirable, though not mandatory.

• Strong proficiency in HubSpot marketing automation tools.

• Proven experience with Google Ads and LinkedIn advertising platforms.

• Proficient in project management software.

• Ability to thrive in remote, fast-paced, high-growth settings.

• Experience in crafting and executing integrated marketing campaigns that utilize live events, webinars, digital advertising, and social networking.

• Background in building, launching, and analyzing campaigns via marketing automation/customer relationship management (MA/CRM) platforms.

• Knowledge of targeting, segmentation, and list acquisition for demand generation campaigns.

• Strong understanding of content's significance in the B2B buyer's journey.

• Familiarity with the technical sales cycle and marketing communications for lead nurturing, adoption, and growth.

• Ability to work autonomously as well as with diverse teams.

• Relationship management abilities to cultivate rapport, influence, and strengthen stakeholder connections.

• Must reside in one of the specified U.S. states.

🏝️ Benefits

• Unlimited paid time off (PTO) with a required minimum number of days taken each year.

• Health plans with $0 deductible, in addition to dental, vision, and more.

• 401(k) retirement plan with automatic company contributions.

• Flexible working hours.

• Pre-tax dependent care benefit account.

• Support for professional development.

• Company-sponsored travel programs for all employees.

• In-home snack allowance.

• Credits for cellphone and internet expenses.

• Provision of necessary equipment and tools.

• Structured onboarding courses.

• Paid time for volunteer activities.

• Remote work with no commute and flexibility.